Reach core fans of the Maze Runner film franchise by providing them with personal commentary about the film from the author of the novels - James Dashner, while leveraging Dashner's massive social presence.
We asked James Dashner to choose his top 5 scenes from the movie and provide a commentary note of what he loved about those scenes. Those moments then became short looping videos that we then used as countdown pieces on the official MazeRunnerMovie Instagram leading to the release of the film. To spread awareness, James Dashner then regrammed each of the videos to his following of over 158K.
Videos received over 188K engagements and encouraged thousands of fans to gush about their own favorite moments.
