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From the 8th Annual Shorty Awards

Disney Style

Entered in Instagram


Give fans a window into the world of Style, featuring fashion, DIYs, news, and beauty for the Disney fan.

Strategy and Execution

Over the last year, we have developed a cross-platform media brand aimed at teens and young adults who want to live their lives through a lens of Disney Style. This has included, and been led in part by, an Instagram account that features a daily dose of aspirational, sartorial style. We showcase worldwide trends, ways to wear Disney in a life-appropriate way, and DIY tricks to turn ordinary outfits into IP nods. We also have an extensive partnership with DisneyBound's Leslie Kay and several other noteworthy Style influencers. Most recently, we went international with a campaign covering Tokyo Style through a Disney lens.


276K current followers, which is over 650% growth over last year, and millions of engagements to date.


Entrant Company / Organization Name

Disney Interactive