THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 8th Annual Shorty Awards Best in Auto

Best use of social media by an auto brand or auto dealer. Objectives may include crowd-sourced concept and design, customer engagement via custom apps, buzzworthy events and promotions (online & offline), and building a loyal community, among others.

See previous winners and honorees here.

Nominees

#IAmAgent23
Nissan set out to create a splash at the Dubai International Motor Show, and break away from the Au…
Alto ICC World Cup Campaign
Alto is the top selling car in India since 15 years. Maruti Suzuki felt that Cricket World Cup was …
BMW Periscope Sales Floor
The BMW i3 was experiencing fewer new leads in Q3/Q4 of 2015 due to a lack of a media buy and fewer…
BMW X1 What's Next
We were challenged to create a social conquest program for the BMW X1, the best vehicle in its cla…
finalist
bronze honor
Beyond Utility: 1000 to 1
The Lexus NX is a new kind of SUV–one that doesn't sacrifice style for utility. But people have lon…
CarMax Caring Tree
Objective: Drive awareness and consideration for CarMax in a brand new marketIn December 2015, CarM…
finalist
Chevrolet #BestDayEver
In the first quarter of 2015, Chevrolet was suffering from declining brand health measures, lagging…
Don't Like & Drive
The most important side of everything Ford does is People. Without them, there wouldn't be technolo…
Ford Go Further Stories
"We go further so you can."That's the Ford brand promise. To express this, we created an online vid…
Ford of Canada – Big Business Social Media 2015
In 2015, Ford of Canada's social media vision was all about the experience. Our goals shifted away …
finalist
HR-V "Selfie"
In 2015, Honda was presented with a unique opportunity to introduce the HR-V Crossover, a brand-ne…
finalist
bronze honor
Mustang Speed Dating
Female drivers are outnumbering male drivers for the first time ever—and Millennial-generation fema…
Nissan & Hoonigan's Black Friday
Goal:Bring two exciting brands together to create a badass video experience leveraging Nissan's leg…
Pirelli #chasingthecal
Before its worldwide launch on November 30th in London, the Pirelli Calendar 2016 edition was accom…
The Altima Chase: Nissan Takes Social Fans on the Ride of Their Life
Following a successful first run in 2014, Nissan brought back their popular "Ride of Your Life" TV …
winner
The Greatest Interception Ever
Our objective was to bring Volvo, a quiet and often forgotten brand, to the public's attention. To …
finalist
Trollidays
The Lexus December to Remember holiday campaign has existed almost as long as the brand itself. Its…
Turkey Run
AutoZone wanted to remind DIY car owners of the importance of car care during the Thanksgiving seas…
Virtually Porsche
Porsche Cars North America built a Porsche Experience Center (PEC) in Atlanta to provide an immersi…
What Will Happen on Your Next Road Trip?
Honda partnered with BuzzFeed to generate awareness and promote the new HR-V model to millennials.H…
finalist
smart a journey fortwo
The all-new 2016 smart fortwo represented a chance to re-introduce the smart brand to a new audienc…