Goal:
Bring two exciting brands together to create a badass video experience leveraging Nissan's legendary performance vehicles.
Objectives:
Get people excited by Nissan's performance vehicles.
Nissan partnered with Hoonigan, creators of the Gymkhana series, to become the 1st U.S Automaker to launch a 360-Video on Facebook's new platform. The 360 video supplements the epic journey of two 1000hp 370Z's as they drift through an abandoned mall giving viewers a chance to jump in the driver seat and experience the ride from every angle.
Accumulated 7.8M views in the Thanksgiving timeframe (one week), which is one of the most cluttered times of the year.
21 Earned Media Write-ups
