Congratulations to the influencer finalists see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards

Nissan & Hoonigan's Black Friday

Entered in Auto

About this entry

Goal:

Bring two exciting brands together to create a badass video experience leveraging Nissan's legendary performance vehicles.

Objectives:

Get people excited by Nissan's performance vehicles.

Why does this entry deserve to win?

Nissan partnered with Hoonigan, creators of the Gymkhana series, to become the 1st U.S Automaker to launch a 360-Video on Facebook's new platform. The 360 video supplements the epic journey of two 1000hp 370Z's as they drift through an abandoned mall giving viewers a chance to jump in the driver seat and experience the ride from every angle.

Results

Accumulated 7.8M views in the Thanksgiving timeframe (one week), which is one of the most cluttered times of the year.

21 Earned Media Write-ups

Media

Video for Nissan & Hoonigan's Black Friday

Produced by

TBWA Chiat Day, Nissan & Hoonigan

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.