13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards

#PaperTweet

Entered in Social Good Campaign, Non-Profit

About this entry

#Papertweet is a social crowd-speaking campaign aimed at increasing politicians' awareness around undernutrition.

Despite undernutrition killing 3 million people every year, France spends less than 1% of its budget on fighting hunger worldwide.

Action Against Hunger (Action Contre la Faim) teamed up with charity group Génération Nutrition to create #Papertweet, a way to give a voice to all those suffering from hunger.

Why does this entry deserve to win?

The concept: distributing "Papertweets" to people suffering from undernutrition, giving them the means to voice their own misery.

We went to Haiti to meet people suffering from hunger and shot video to help document their pain, and help us spread the word about the campaign. We then distributed blank "Papertweets" and encouraged people to fill them in with their personal messages to our politicians.

We repatriated, digitized and published online on papertweet.org and used ACF social channels, blogs and media to spread the world and encourage people to go to the plateform, choose a digitized "Papertweet" and send it via Twitter to a politician.

All "Papertweets" were scheduled to be sent at the same time on June 15th, the global day of action against hunger, in order to put enormous pressure on politicians.


Results

Thousands of tweets were sent on the 15th of June, the global day of action against hunger. Among those who sent tweets, were one of the most influential and popular French journalists, singers, media, and blogs.

Since this mobilisation Action Contre la Faim and charity group Génération Nutrition met Annick Girardin, Secretary of State dedicated to Development at the Ministry of Foreign Affairs.

With a media budget of only 2k€ on Twitter, we generated 16,9M impressions, 2673 mentions, 6609 engagements.

Media

Video for #PaperTweet

Produced by

We Are Social, Action Contre La Faim / Génération Nutrition

Link

Entry Credits

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