Best in Non-Profit in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards Best in Non-Profit

This award honors the most effective and creative use of social media by a Non-Profit. For Non-Profit pricing, please email [email protected]

Winners

Crossroads Community Street Fare Social Campaign

Connecting People Walking on the Street With Those Living on It.Our overall goal was to jolt people out of their complacency, get them to view the plight of the homeless and hungry in a new light; then motivate them to volunteer, donate money or spread the word about the Crossroads Community soup kitchen and food pantry. To reach our goal, we nee…

Love Has No Labels

The goal of the campaign was to make as many people as possible rethink bias, and make unconventional notions of love feel celebrated and more normalized.Even the most liberal of people have implicit bias in built through society stereotypes, even if they don't consciously act on it. But addressing this is near impossible when these same people do…

Finalists

#BigTobaccoBeLike

truth is bringing together the generation that will end smoking. We are creating a revolution of Finishers who will make this fight their own and be agents of social change.Big Tobacco Be Like was designed to dismantle delusions surrounding social smoking. No one's been successful at doing this. We set out to demonstrate how every time a social sm…

#GiveAShit by WaterAid

The world has a shit problem. One in 10 people in the world today does not have access to a safe, sanitary toilet. When people poop in the open, disease spreads, women and girls are harassed, and kids get sick, causing over 300,000 deaths each year. WaterAid and The Pub joined forces to raise awareness and inspire thousands of people people to t…

The Breast Cancer Awareness installation inside advertising agency Havas Chicago's lobby was designed to do more than drive awareness—it was designed to get a reaction. The goal was to start a conversation and, more importantly, inspire action.

American Society for Microbiology 2015 Agar Art Contest

The American Society for Microbiology (ASM) is the oldest and largest single life science membership organization in the world. Our mission is to promote and advance the microbial sciences. We do that largely by creating opportunities for our more than 39,000 members to share their science and engage with each other.ASM's main goal for the Agar Ar…

Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful is posted on Twitter every 60 seconds. So we built the NiceBot – a Twitter spambot that will eventually tweet one nice message to every single user on Twitter. All 300 million of them. In this way, we hope to make the Internet a nicer place – one twe…

The #62MillionGirls Yearbook

Due to a wide range of cultural and economic barriers, 62 million girls worldwide continue to be denied access to education, simply because they are girls. In March 2015, President and First Lady Michelle Obama launched the Let Girls Learn initiative to address this global crisis. While the initiative was welcomed in international development and …

The Genius of Play

While play is critical to virtually every aspect of childhood development, the amount of playtime in kids' lives has been decreasing. The Toy Industry Association (TIA) wanted to spread the word about the power of play – that it's not only fun, but also important to the development of happy, healthy kids.More specifically, TIA was looking for help…

Nominees

#ENDTHEBACKLOG: Because Survivors of Sexual Assault Deserve Justice

In the United States, someone is sexually assaulted every two minutes—hundreds of thousands of people every year. When a victim takes the step of reporting their rape, they are asked to undergo an invasive examination of their body to collect possible DNA evidence, which is preserved in a sexual assault evidence kit, commonly called a "rape kit." The DNA…

#Papertweet is a social crowd-speaking campaign aimed at increasing politicians' awareness around undernutrition. Despite undernutrition killing 3 million people every year, France spends less than 1% of its budget on fighting hunger worldwide. Action Against Hunger (Action Contre la Faim) teamed up with charity group Génération Nutrition t…

The main objective was to raise awareness about the plight of rhinos in the wild using the northern white rhino, which is down to only 4 individuals left on Earth, as a cautionary tale of what can happen if people remain ignorant and apathetic. Nola, who lives at the San Diego Zoo Safari Park, is 1 of the 4 remaining northern white rhinos, and was the face …

16th Annual Latin GRAMMY Awards® - Social Media Celebration

VIDEO: http://latingram.my/social-media-celebration-2015

A-Z Stories for Good

Our Better World (OBW) is the digital storytelling initiative of the Singapore International Foundation. OBW's mission is to tell stories of people doing good in Asia to inspire a global community to contribute in meaningful ways. In essence, OBW leverages the power of digital media and stories for social impact. A-Z Stories for Good was a social media camp…

Every year, over a million children die of pneumonia and other respiratorydiseases around the world. That's one child lost every 35 seconds.Pfizer and GSK have a pneumonia vaccine. However, they price the vaccine so that the countries that need it most can't afford it. And the countries can't even negotiate because the pharmaceutical companies are completel…

STOMP Out Bullying™ is the leading national bullying and cyberbullying prevention organization for kids and teens. Each October, the non profit releases a PSA to generate awareness for BLUE SHIRT DAY® WORLD DAY OF BULLYING PREVENTION to signify the importance of National Bullying Prevention Awareness Month. In our ever-increasing social world and to the tee…

Building an Internet of Engineers

Over the years, our work with IEEE has evolved, while always being rooted social strategy and community management. After three years of carefully managing the organization's social presence, it became clear that to sustain the impressive growth in audience size and engagement, a change needed to take place. We know our social audience well. They're …

Fixed by Facebook: How Social Media is Paving the Way to Fixing the Streets of New Orleans

Simply put, the streets of New Orleans suck. Why are the roads in such horrible condition? Obviously, the devastation of Hurricane Katrina played huge role. But sadly, there is a bigger factor. The 50 years of neglect by city officials, to properly plan for proper repairs. Asphalt filler can only do so much to prevent cars from falling into pothole…

Freedom to Marry - Love Must Win

Marriage equality is one of the defining civil rights issues of our time, and one that a majority of Americans support. Over the past 12 years, Freedom to Marry, the campaign to fight for marriage equality nationwide, has led the effort to win marriage in more states, grow public support, and create the climate necessary for the Supreme Court to bring the c…

Giving Tuesday With No Kid Hungry

It's no secret that the end of the year is a productive time for non-profit organizations and the causes for which they advocate. After all, the holidays are a time for giving and people have begun consciously searching for meaningful ways to get in the spirit while also spreading it. And if that spirit happens to include a tax deduction, then that's a bonu…

HRC's #LoveWins Hashtag Goes Viral; Celebrates Marriage Equality Victory

The Human Rights Campaign (HRC), the nation's largest LGBT civil rights organization, looked to elevate the conversation around marriage equality throughout 2015 using a broad-based digital marketing campaign about loving, committed same-sex couples and the Supreme Court's impending decision. HRC wanted to build a drumbeat across the country and win over he…

Innovating on Behalf of Girls: Girl Scouts Use Social to Help Girls Make the World a Better Place

Social media engagement that drives people to take action off-line is the focus of the Girl Scouts strategy to mobilize support for the Girl Scout Leadership Experience. Girl Scouts is the preeminent leadership development organization for girls. With programs from coast to coast and across the globe, Girl Scouts offers every girl a chance to do something a…

KQED Arts Social Video

At a time of immense change for the San Francisco Bay Area, the dedicated arts unit of SF-based public media organization KQED sought to showcase the region's vibrant, diverse, changing cultural scene using its award-winning video production capabilities. The mission: to take the audience beyond the traditional media narratives of the Bay Area arts scene --…

Making the Healthy Choice the Easy Choice

Today's kids are the first generation of children expected to live shorter lives than their parents. The Partnership for a Healthier America (PHA) is committed to reversing this trend by working with the private sector and its Honorary Chair First Lady Michelle Obama to make healthier choices easier for busy parents and families.On the supply side we work w…

One Million Reasons to Say #IDO

For more than 40 years, Lambda Legal has successfully fought to advance the civil rights of people in America who are LGBTQ; but, Lambda had never invested significantly in marketing or communications, choosing to win battles in the courtroom rather than in the court of public opinion.As the landmark Obergefell v. Hodges case approached, Lambda Legal realiz…

Planned Parenthood Federation of America

The overarching goal of all of Planned Parenthood's social media properties is to provide sex education that's medically accurate, health literate, theory-based, and engaging to our audiences. This directly translates to our work on Instagram, where the goal is to create visually engaging content that appeals to Instagram users while accomplishing our publi…

Tall order, months in the making

The Calgary Zoo aims to create an atmosphere that focuses on animal conservation, stewardship, and encouraging love for wild animals through educational experiences. By creating lasting memories for the visitors, we aim to foster long term interest in animal husbandry and continued opportunities for compassionate learning. Through sharing a video of the bir…

The Ad Council's Creators for Good

The goal of the Ad Council's Creators for Good program is to connect top YouTubers and social influencers with causes that they're passionate about to extend the reach and impact of Ad Council campaigns. Creators for Good brings together the leading multichannel networks, YouTube creators, national nonprofits and government agencies all with the single goal…

The Fight for $15

Nobody thought it was possible that fast-food workers like us could get organized and strike for fair pay. Nobody thought it was possible we could do it again. And then...again. And again. Nobody thought more and more underpaid workers would join us. And strike. Again, and again. And nobody thought the world would notice. Or, that the story o…

On January 21st, 2013, Hadiya Pendleton, a high school student from the south side of Chicago, marched in President Obama's 2nd inaugural parade. One week later, Hadiya was shot and killed back in Chicago. Soon after this tragedy, Hadiya's childhood friends decided to commemorate her life by wearing orange. They chose the color because hunters wear orange i…

Women's World Cup #WorldClass Campaign

Success on the field, in the classroom and in life is at the heart of the NCAA's missions. We support learning through sports by integrating athletics and higher education to enrich the college experience of student-athletes. The goal of this campaign was to highlight the academic backgrounds of 2015 Women's World Cup participants.

“Ask Eric Anything”

When people are diagnosed with a spinal cord injury or paralysis, they oftentimes are unsure of where to go for support when dealing with their condition. The Christopher & Dana Reeve Foundation strives to cure spinal cord injury by funding innovative research, and improve the quality of life for people living with paralysis through grants, information and …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!