ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards Best in Non-Profit

This award honors the most effective and creative use of social media by a Non-Profit. For Non-Profit pricing, please email [email protected]

Winners

Non-Profit
winner
Crossroads Community Street Fare Social Campaign
Connecting People Walking on the Street With Those Living on It.Our overall goal was to jolt people out of their complacency, get them to view the plight of the homeless and hungry in a new light; then motivate them to volunteer, donate money or spread the word about the Crossroads Community soup kitchen and food pantry. To reach our goal, we nee…
Non-Profit
winner
Love Has No Labels
The goal of the campaign was to make as many people as possible rethink bias, and make unconventional notions of love feel celebrated and more normalized.Even the most liberal of people have implicit bias in built through society stereotypes, even if they don't consciously act on it. But addressing this is near impossible when these same people do…

Finalists

Non-Profit
finalist
#BigTobaccoBeLike
truth is bringing together the generation that will end smoking. We are creating a revolution of Finishers who will make this fight their own and be agents of social change.Big Tobacco Be Like was designed to dismantle delusions surrounding social smoking. No one's been successful at doing this. We set out to demonstrate how every time a social sm…
Non-Profit
finalist
#GiveAShit by WaterAid
The world has a shit problem. One in 10 people in the world today does not have access to a safe, sanitary toilet. When people poop in the open, disease spreads, women and girls are harassed, and kids get sick, causing over 300,000 deaths each year. WaterAid and The Pub joined forces to raise awareness and inspire thousands of people people to t…
Non-Profit
finalist
#HavasPeepShow
The Breast Cancer Awareness installation inside advertising agency Havas Chicago's lobby was designed to do more than drive awareness—it was designed to get a reaction. The goal was to start a conversation and, more importantly, inspire action.
Non-Profit
finalist
American Society for Microbiology 2015 Agar Art Contest
The American Society for Microbiology (ASM) is the oldest and largest single life science membership organization in the world. Our mission is to promote and advance the microbial sciences. We do that largely by creating opportunities for our more than 39,000 members to share their science and engage with each other.ASM's main goal for the Agar Ar…
Non-Profit
finalist
Nicebot
Cyberbullying is more prevalent today than ever before. In fact, something mean, cruel or hurtful is posted on Twitter every 60 seconds. So we built the NiceBot – a Twitter spambot that will eventually tweet one nice message to every single user on Twitter. All 300 million of them. In this way, we hope to make the Internet a nicer place – one twe…
Non-Profit
finalist
The #62MillionGirls Yearbook
Due to a wide range of cultural and economic barriers, 62 million girls worldwide continue to be denied access to education, simply because they are girls. In March 2015, President and First Lady Michelle Obama launched the Let Girls Learn initiative to address this global crisis. While the initiative was welcomed in international development and …
Non-Profit
finalist
The Genius of Play
While play is critical to virtually every aspect of childhood development, the amount of playtime in kids' lives has been decreasing. The Toy Industry Association (TIA) wanted to spread the word about the power of play – that it's not only fun, but also important to the development of happy, healthy kids.More specifically, TIA was looking for help…

Nominees

Non-Profit
#ENDTHEBACKLOG: Because Survivors of Sexual Assault Deserve Justice
In the United States, someone is sexually assaulted every two minutes—hundreds of thousands of people every year. When a victim takes the step of reporting their rape, they are asked to undergo an invasive examination of their body to collect possible DNA evidence, which is preserved in a sexual assault evidence kit, commonly called a "rape kit." The DNA…
Non-Profit
#PaperTweet
#Papertweet is a social crowd-speaking campaign aimed at increasing politicians' awareness around undernutrition. Despite undernutrition killing 3 million people every year, France spends less than 1% of its budget on fighting hunger worldwide. Action Against Hunger (Action Contre la Faim) teamed up with charity group Génération Nutrition t…
Non-Profit
#Rally4Rhinos
The main objective was to raise awareness about the plight of rhinos in the wild using the northern white rhino, which is down to only 4 individuals left on Earth, as a cautionary tale of what can happen if people remain ignorant and apathetic. Nola, who lives at the San Diego Zoo Safari Park, is 1 of the 4 remaining northern white rhinos, and was the face …
Non-Profit
16th Annual Latin GRAMMY Awards® - Social Media Celebration
VIDEO: http://latingram.my/social-media-celebration-2015
Non-Profit
A-Z Stories for Good
Our Better World (OBW) is the digital storytelling initiative of the Singapore International Foundation. OBW's mission is to tell stories of people doing good in Asia to inspire a global community to contribute in meaningful ways. In essence, OBW leverages the power of digital media and stories for social impact. A-Z Stories for Good was a social media camp…
Non-Profit
Ask Pharma
Every year, over a million children die of pneumonia and other respiratorydiseases around the world. That's one child lost every 35 seconds.Pfizer and GSK have a pneumonia vaccine. However, they price the vaccine so that the countries that need it most can't afford it. And the countries can't even negotiate because the pharmaceutical companies are completel…
Non-Profit
Blue Shirt Day
STOMP Out Bullying™ is the leading national bullying and cyberbullying prevention organization for kids and teens. Each October, the non profit releases a PSA to generate awareness for BLUE SHIRT DAY® WORLD DAY OF BULLYING PREVENTION to signify the importance of National Bullying Prevention Awareness Month. In our ever-increasing social world and to the tee…
Non-Profit
Building an Internet of Engineers
Over the years, our work with IEEE has evolved, while always being rooted social strategy and community management. After three years of carefully managing the organization's social presence, it became clear that to sustain the impressive growth in audience size and engagement, a change needed to take place. We know our social audience well. They're …
Non-Profit
Fixed by Facebook: How Social Media is Paving the Way to Fixing the Streets of New Orleans
Simply put, the streets of New Orleans suck. Why are the roads in such horrible condition? Obviously, the devastation of Hurricane Katrina played huge role. But sadly, there is a bigger factor. The 50 years of neglect by city officials, to properly plan for proper repairs. Asphalt filler can only do so much to prevent cars from falling into pothole…
Non-Profit
Freedom to Marry - Love Must Win
Marriage equality is one of the defining civil rights issues of our time, and one that a majority of Americans support. Over the past 12 years, Freedom to Marry, the campaign to fight for marriage equality nationwide, has led the effort to win marriage in more states, grow public support, and create the climate necessary for the Supreme Court to bring the c…
Non-Profit
Giving Tuesday With No Kid Hungry
It's no secret that the end of the year is a productive time for non-profit organizations and the causes for which they advocate. After all, the holidays are a time for giving and people have begun consciously searching for meaningful ways to get in the spirit while also spreading it. And if that spirit happens to include a tax deduction, then that's a bonu…
Non-Profit
HRC's #LoveWins Hashtag Goes Viral; Celebrates Marriage Equality Victory
The Human Rights Campaign (HRC), the nation's largest LGBT civil rights organization, looked to elevate the conversation around marriage equality throughout 2015 using a broad-based digital marketing campaign about loving, committed same-sex couples and the Supreme Court's impending decision. HRC wanted to build a drumbeat across the country and win over he…
Non-Profit
Innovating on Behalf of Girls: Girl Scouts Use Social to Help Girls Make the World a Better Place
Social media engagement that drives people to take action off-line is the focus of the Girl Scouts strategy to mobilize support for the Girl Scout Leadership Experience. Girl Scouts is the preeminent leadership development organization for girls. With programs from coast to coast and across the globe, Girl Scouts offers every girl a chance to do something a…
Non-Profit
KQED Arts Social Video
At a time of immense change for the San Francisco Bay Area, the dedicated arts unit of SF-based public media organization KQED sought to showcase the region's vibrant, diverse, changing cultural scene using its award-winning video production capabilities. The mission: to take the audience beyond the traditional media narratives of the Bay Area arts scene --…
Non-Profit
Making the Healthy Choice the Easy Choice
Today's kids are the first generation of children expected to live shorter lives than their parents. The Partnership for a Healthier America (PHA) is committed to reversing this trend by working with the private sector and its Honorary Chair First Lady Michelle Obama to make healthier choices easier for busy parents and families.On the supply side we work w…
Non-Profit
One Million Reasons to Say #IDO
For more than 40 years, Lambda Legal has successfully fought to advance the civil rights of people in America who are LGBTQ; but, Lambda had never invested significantly in marketing or communications, choosing to win battles in the courtroom rather than in the court of public opinion.As the landmark Obergefell v. Hodges case approached, Lambda Legal realiz…
Non-Profit
Planned Parenthood Federation of America
The overarching goal of all of Planned Parenthood's social media properties is to provide sex education that's medically accurate, health literate, theory-based, and engaging to our audiences. This directly translates to our work on Instagram, where the goal is to create visually engaging content that appeals to Instagram users while accomplishing our publi…
Non-Profit
Tall order, months in the making
The Calgary Zoo aims to create an atmosphere that focuses on animal conservation, stewardship, and encouraging love for wild animals through educational experiences. By creating lasting memories for the visitors, we aim to foster long term interest in animal husbandry and continued opportunities for compassionate learning. Through sharing a video of the bir…
Non-Profit
The Ad Council's Creators for Good
The goal of the Ad Council's Creators for Good program is to connect top YouTubers and social influencers with causes that they're passionate about to extend the reach and impact of Ad Council campaigns. Creators for Good brings together the leading multichannel networks, YouTube creators, national nonprofits and government agencies all with the single goal…
Non-Profit
The Fight for $15
Nobody thought it was possible that fast-food workers like us could get organized and strike for fair pay. Nobody thought it was possible we could do it again. And then...again. And again. Nobody thought more and more underpaid workers would join us. And strike. Again, and again. And nobody thought the world would notice. Or, that the story o…
Non-Profit
Wear Orange
On January 21st, 2013, Hadiya Pendleton, a high school student from the south side of Chicago, marched in President Obama's 2nd inaugural parade. One week later, Hadiya was shot and killed back in Chicago. Soon after this tragedy, Hadiya's childhood friends decided to commemorate her life by wearing orange. They chose the color because hunters wear orange i…
Non-Profit
Women's World Cup #WorldClass Campaign
Success on the field, in the classroom and in life is at the heart of the NCAA's missions. We support learning through sports by integrating athletics and higher education to enrich the college experience of student-athletes. The goal of this campaign was to highlight the academic backgrounds of 2015 Women's World Cup participants.
Non-Profit
“Ask Eric Anything”
When people are diagnosed with a spinal cord injury or paralysis, they oftentimes are unsure of where to go for support when dealing with their condition. The Christopher & Dana Reeve Foundation strives to cure spinal cord injury by funding innovative research, and improve the quality of life for people living with paralysis through grants, information and …