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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 8th Annual Shorty Awards

Play-Doh: Explore What’s Possible

Finalist in Real Time Response

About this entry

The Play-Doh brand has brought creativity and fun to fans for 60 years, inspiring both kids and adults to use their imaginations for limitless, hands-on creative play. On social media, the objective was to encourage fans to Explore What's Possible through inspiration and real-time, pop culture topics that resonate with our social-media savvy target.

Why does this entry deserve to win?

The Play-Doh brand has the unique ability to engage our 1.7M Facebook fans and 24k Instagram followers by sculpting globally trending pop-culture moments. It allows Play-Doh inspiration to reach more conversations and fans in a way that is completely own-able to the brand.

Play-Doh compound was used to cut, squish, and mold colorful sculptures of top trending moments, much to the delight of our fans. Some of the most notable Play-Doh posts from 2015 were creations depicting #TheDress, Deflategate, Left Shark, #RoyalBaby, Shark Week, and Pizza Rat.

Results

Over 100M global Facebook impressions were driven from pop culturally relevant content for Play-Doh in 2015. On Facebook, our average number of engaged users increased 97% from 2014, and our average reach increased 105% due to the share-ability of our content. Stand out posts include:

We also saw significant growth on Instagram, with our average engagements increasing 214% YOY.

Media

Produced by

Hasbro

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.