Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

From the 8th Annual Shorty Awards

Beko FCB Kitchen

Entered in Real Time Response, Photography and Graphics

About this entry

Before every important football match, it's always dinner time that gathers all the friends and family. In order to celebrate the biggest rivarly between FC Barcelona and Real Madrid, we made a real-time communication by doing a culinary commentary of El Clásico.

Before El Clásico had started, we got into the kitchen and made ready all the ingredients we were about to use. Also, one of the key elements of success was the quality of photography. This is why we created the most important moments of the match with the ingredients posting them on Beko's Twitter account in real-time, minute by minute in order to maximise Beko's social impressions.

Why does this entry deserve to win?

Beko, Europe's 1st home appliances brand, sponsor of the world's biggest football club, FC Barcelona, wanted to show its global vision, communicating with as many people as possible.

Beko also believes in team work and FC Barcelona is the perfect team to connect with all the football fans all around the globe. Although, most of the football fans are men, so we decided to reach women who enjoy cooking in the kitchen; making a connection between them and football.

Results

During our real-time communication more than 3000 people started to follow Beko Twitter account. We got 2 million impression. Our Twitter posts retweeted more than 1.000 times and were favourite 1.158 times.

Beko FCB Kitchen was appeared on the many local advertising sites and local press.

Media

Video for Beko FCB Kitchen

Entrant Company / Organization Name

McCANN Istanbul, Beko

Links

Entry Credits