The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 8th Annual Shorty Awards

Buffalo Wild Wings Posts Post Game Report

Entered in Real Time Response

About this entry

Stand out from other brands during the most socially active time of year — the NFL playoffs and the Super Bowl. Create content relevant to sports fans but different from what other sports authorities are already providing.

Why does this entry deserve to win?

To sum up the NFL division championship games (and the Super Bowl), Buffalo Wild Wings used actual fan tweets to script a post-game recap show. For each video, we created an authentic, sports-show-style intro graphic and used Twitter-style subtitles (complete with emojis) to display the actual tweets that we strung together to craft the game report.


Media influentials monitoring brand efforts during the playoffs gave favorable reviews and shares. Fan views and rewteets kept the brand relevant even after chatter of the game had subsided. What's more, the Posts Post Game report content placed on Facebook, a secondary platform for housing the videos, reached well over 800k views and nearly 12k likes.


Entrant Company / Organization Name

Periscope, Buffalo Wild Wings