THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 8th Annual Shorty Awards

FIAT x Women's World Cup 2015

Entered in Integration with Live Television

About this entry

FIAT® is Women's Soccer's biggest fan. To celebrate that spirit, we created a series of contextually relevant social content to share throughout the Women's World Cup tournament this June. Owning our position as WWC's biggest fan let us join in on the (sometimes fair-weather) enthusiasm surrounding the event, and stay relatively neutral when it comes to teams or nations.

Why does this entry deserve to win?

From opening ceremony to final match-up, each social image, video or GIF was specific to each game being played (and the countries playing) and offered pre-game, goal, penalty kick, red and yellow card, halftime and post-game creative to show FIAT's real-time passion for the sport.

Results

Hundreds of creative iterations yielded 106 total tweets over the course of the weeks-long event, with a 15.9% video view rate, and more than 10.4 million impressions.

Media

Video for FIAT x Women's World Cup 2015

Entrant Company / Organization Name

Mediabrands Publishing, FIAT USA

Link

Entry Credits