FIAT® is Women's Soccer's biggest fan. To celebrate that spirit, we created a series of contextually relevant social content to share throughout the Women's World Cup tournament this June. Owning our position as WWC's biggest fan let us join in on the (sometimes fair-weather) enthusiasm surrounding the event, and stay relatively neutral when it comes to teams or nations.
From opening ceremony to final match-up, each social image, video or GIF was specific to each game being played (and the countries playing) and offered pre-game, goal, penalty kick, red and yellow card, halftime and post-game creative to show FIAT's real-time passion for the sport.
Hundreds of creative iterations yielded 106 total tweets over the course of the weeks-long event, with a 15.9% video view rate, and more than 10.4 million impressions.
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