Objectives

In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.

Our WWE Digital and Social Media teams are comprised of a 50-person group of editors, producers, designers and photographers creating content for WWE's flagship website and App, WWE's hugely popular YouTube channel and 300-plus social media channels for WWE and its Superstars on a daily basis.

And when WWE's shows end on cable, the entertainment continues on WWE Network, WWE's over-the-top streaming video network with 1.5 million subscribers worldwide. Subscribers can access more than 7,000 hours of on-demand in-ring action.

WWE's dedicated, passionate global fan base that expects fresh, unique content at all hours, and WWE's Social and Digital Teams deliver.

With team members based in Stamford, Conn., New York City, Dubai, Germany and Mexico, as well as traveling team members visiting arenas across the globe year-round, our social producers have the ability to shoot a video at a WWE Live Event in London, send it back to Connecticut and post it to WWE's multiple digital and social platforms in a matter of minutes to a majority of WWE's more than 730 million combined social media followers across 14 platforms.

It's this seamless integration that has made our Social and Digital Teams the industry leader.

Strategy and Execution

TWITTER: With 155 million combined Twitter followers, WWE on Twitter acts the main source of breaking news and like-minded conversation for the WWE Universe, giving WWE fans worldwide the chance to interact and engage with our larger-than-life WWE Superstars -- some of the most-followed athletes in the world on social media.

INSTAGRAM: The goal of WWE's Instagram accounts is simple: provide a unique mix of candid photography from behind-the-scenes of WWE Live Events, as well as images from Superstars' travels around the world that captivates the WWE Universe's interest and imagination. WWE's network of company and Superstar-run Instagram accounts have seen 95% follower growth in 2016, now totaling a combined 96 million followers. WWE has also become a top user of Instagram's Live Story feature, running 4-6 produced Live Story packages a month.

YOUTUBE: The WWE YouTube channel's original content and series allows the WWE Universe to see Superstars and Divas in new ways, and allows WWE to extend evolving storylines to a second medium. This is in addition to the hours of WWE TV episode highlights added to the channel every month. With more than 6 billion video views and more than 13.9 billion viewed minutes of video in 2016, WWE is the No. 1 Sports channel on YouTube ahead of the NBA, MLB, NFL, NHL, ESPN and NASCAR.

FACEBOOK: The goal of WWE's flagship Facebook Page is to offer one location for all of a WWE fan's needs, but our network of Pages provides the Facebook user more opportunity to define their news feed with information on their favorite specific Superstars and WWE TV programs by following the appropriate Facebook Page in the network.

Want to talk to your favorite Superstar and ask them a question? Join an exclusive Facebook Live session on that Superstar's Facebook Page and get inside their mind as they travel the world to our 320 Live Events a year. WWE broadcast more than 58 hours of Facebook Live content on our WWE shows' and Superstars' Pages.

For capsules on every WWE Digital and Social Platform, including multimedia, strategy, results and more, visit our online portfolio: http://wweawards.com/2017-wwedigitalsocial

Results

FACEBOOK:

• WWE has more than 455 million followers on its network of Facebook Pages -- an annual increase of 17.5% from 2015.
• WWE's main Facebook Page had more than 2.44 billion video views in 2016, which included more than 58 hours of Facebook Live content (this does not include our hours of Facebook Live-streamed pre-shows for WWE Raw, SmackDown Live and pay-per-view WWE Network events).

YOUTUBE:

With more than 6 billion video views and more than 13.9 billion viewed minutes of video in 2016, WWE is the No. 1 Sports channel on YouTube ahead of the NBA, MLB, NFL, NHL, ESPN and NASCAR. In addition, WWE on YouTube has more than 13.7 million subscribers, which is more than MLB, NHL, ESPN, NASCAR, MLS and NBC Sports' YouTube channels COMBINED.

TWITTER:

• WWE has 155 million combined Twitter followers -- an annual increase of 29%
• WWE's flagship Twitter account has 8.5 million followers -- an year-over-year increase of 45%
• WWE's flagship Twitter account had 3.4 billion impressions in 2016, with more than 29 million engagements (clicks, likes, replies, or retweets).
• WWE is the No. 4 most influential brand in the world on Twitter, and the No. 2 most influential sports brand (as measured by Klout). WWE is the No. 5 most followed sports brand, and the No. 39 most followed brand in the world.

For capsules on every WWE Digital and Social Platform, including multimedia, strategy, results and more, visit our online portfolio: http://wweawards.com/2017-wwedigitalsocial

Media