THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 9th Annual Shorty Awards Best in Sports

Sports teams, athletes, leagues, networks and services are eligible for this award. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

See previous winners and honorees here.

Winner

Sports
winner
Orlando United
On June 12th, the City of Orlando changed forever. The Pulse Nightclub shooting shook the city to i…

Finalists

Sports
finalist
gold honor
#FlyTheW: Chicago Cubs are World Series Champions!
The Chicago Cubs are a franchise steeped in tradition. The famous Wrigley Field Marquee welcoming m…
Sports
finalist
Big Ten Network's Minifigures
With the launch of a new Saturday morning pregame football show, BTN Tailgate, in the Fall of 2016,…
Sports
finalist
Exceed - Beyond Limits
As a bike manufacturer our planning normally focuses around specific bike model launches. These …
Sports
finalist
Project Harden
When adidas signed James Harden, basketball's most enigmatic star, interest in his new signature sh…
Sports
finalist
audience honor
Team USA - Rio 2016 Olympic Games
Team USA fans around the world engaged with and experienced the Rio 2016 Olympic and Paralympic Gam…

Nominees

Sports
There’s Playoffs In Every Play
With this work, our goal was to promote the importance of the 2016 NFL Playoffs, and in doing so, …
Sports
#CoachMeCowher
Social media's impact on sports television has been huge. Every day, audiences react to their favor…
Sports
finalist
gold honor
#FlyTheW: Chicago Cubs are World Series Champions!
The Chicago Cubs are a franchise steeped in tradition. The famous Wrigley Field Marquee welcoming m…
Sports
#ThankYouKobe
Our goal for #ThankYouKobe was to celebrate Kobe Bryant and to encourage fans worldwide to share th…
Sports
Barstool Sports
This year the Chernin Group acquired Barstool Sports. Founder, Dave Portnoy appointed Erika Nardini…
Sports
Behind The Book Web Show
MGM Resorts International launched a first-ever weekly Facebook video series that provided an insid…
Sports
finalist
Big Ten Network's Minifigures
With the launch of a new Saturday morning pregame football show, BTN Tailgate, in the Fall of 2016,…
Sports
Brita. Splash Studio.
A 2013 study in the journal Pediatrics showed nearly 80 percent of the food endorsed by top athlete…
Sports
Capital One's March Madness #RoadToOne Campaign
As a Corporate Champion Partner of NCAA's March Madness tournament, we set out to be the most famou…
Sports
finalist
Exceed - Beyond Limits
As a bike manufacturer our planning normally focuses around specific bike model launches. These …
Sports
First NFL Team to Engage Fans Through In-Stadium Snapchat
Stadium display boards are constantly evolving to be more than just a highlight machine or call for…
Sports
Football is Family
Despite being America's favorite sport for several decades, the NFL is consistently trying to reac…
Sports
Jordan Breakfast Club Training Chatbot
In an effort to connect with elite athletes, Jordan Brand took a page from the history books, looki…
Sports
Mamba Day 2016
How do you say goodbye to one of the greatest athletes of all time? Kobe Bryant's iconic NBA career…
Sports
Meeting the Moment > Real Madrid Global Champions League Final Campaign
When Real Madrid qualified for its record 11th Champions League final in June 2016 we set out to ca…
Sports
winner
Orlando United
On June 12th, the City of Orlando changed forever. The Pulse Nightclub shooting shook the city to i…
Sports
finalist
Project Harden
When adidas signed James Harden, basketball's most enigmatic star, interest in his new signature sh…
Sports
Russell Athletic Defends Team Sports With #SettleYourScore
Russell Athletic is a 100-year-old athletic apparel and uniform brand needing a rebirth. Over the l…
Sports
Spalding 125th Anniversary of Basketball
Spalding and basketball are synonymous, and the game itself had an anniversary coming up. 125 years…
Sports
finalist
audience honor
Team USA - Rio 2016 Olympic Games
Team USA fans around the world engaged with and experienced the Rio 2016 Olympic and Paralympic Gam…
Sports
Thursday Night Football on Twitter
The NFL wanted to offer fans a new touchpoint to consume live football, for free, anywhere. Not onl…
Sports
Vinekings
The Minnesota Vikings partnered with award-winning artist Ian Padgham to create unique content in a…
Sports
WWE
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversie…
Sports
WWE WrestleMania 32
WWE WrestleMania is the premiere annual event for World Wrestling Entertainment (WWE), bringing hun…
Sports
Whistle Sports
Whistle Sports is a global sports media company that is re-imagining sports, together with our part…