ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

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Social & Racial Justice

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Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

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Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

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Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

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LinkedIn

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Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

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Contests

Gamification

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Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards

Vinekings

Winner in Vine

Audience Honor in Vine

Entered in Sports

About this entry

The Minnesota Vikings partnered with award-winning artist Ian Padgham to create unique content in a variety of mediums throughout the 2016 season. Whether it involved claymation, water color painting, stop-motion or illustration, the Vikings were able to create engaging short-form content for a variety of social platforms. While Vine was the main vehicle for the Vinekings program, the videos were also posted on Twitter, Instagram and Facebook.

The goal was to create topical, creative and highly engaging content that conveyed key storylines throughout the year. The Vikings also wanted to expand their social media audience by creating thumb-stopping content, allowing all fans of creative short-form content to engage with the Vikings brand brand in a way that is out of the norm for most sports teams/leagues.

Why does this entry deserve to win?

Working with artist Ian Padgham, the Vikings identified key storylines or topical elements to focus on each week. Whether that meant a claymation "Open the Gates" themed video for the team's first home game against the Green Bay Packers or a Mario Run spinoff before the Vikings-Colts matchup, the goal was to expand the conversation beyond the X's and O's of sports.

The videos also utilized water color painting, stop-motion animation of Legos and a time-lapse pumpkin carving to fit in with various themes during an ever-changing season.

The content was posted on Vine, but was just as easily integrated into Facebook, Instagram and Twitter. The videos were often shared by outside social accounts such as the NFL, NFL Network and network broadcast accounts - NBC, FOX or CBS.


Results

Despite an 8-8 season record, the Vikings social growth in 2016 ranked near the top of the league. The Vikings following grew by over 50% on Instagram and nearly 40% on Twitter over the course of the year.

The Vikings-Lions Thanksgiving Day video was the Vikings 11th most watched video of all time with a reach of 3.5 million, 700k views and over 15k comments.

Due in large part to Vinekings and other groundbreaking digital and technology initiatives, the Vikings were included on Sports Illustrated's list of "Most Tech Savvy Sports Teams."

The program also received mentions in Forbes, Fox Sports and Sports Illustrated for it's authentic and one-of-a-kind approach.

Media

Video for Vinekings

Produced by

Minnesota Vikings

Links

Entry Credits