THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best use of Facebook Live

This award honors the most effective and creative use video via Facebook Live by a brand, agency or organization. This award will recognize social media campaigns that incorporate Facebook Live or overall brand presence on Facebook Live.

Winner

Facebook Live
winner
audience honor
A Day in the Life at Lincoln Center
For over fifty years 'going to Lincoln Center' has meant visiting New York's Upper West Side to sit…

Finalists

Facebook Live
finalist
gold honor
Airbnb’s National Park Backyards
It was the 100th Anniversary of North America's National Parks and with so many homes in and around…
Facebook Live
finalist
Election 2016: Crashing the Party Live
For the 2016 presidential campaign, AJ+ framed their coverage as "Crashing the Party," both literal…
Facebook Live
finalist
Hasbro Facebook Live
Anyone can go live but how do we offer fans something truly unique? Our goal was simple, turn over …
Facebook Live
finalist
NBC News: Decision 2016
For NBC News' election day coverage on social platforms, we had several objectives: Provide a servi…
Facebook Live
finalist
Untangling the Holiday Spirit
Our Holiday Scratch-Off campaign was all about feeling the Holiday spirit instantly. We wanted to c…

Nominees

Facebook Live
"She Loves Me" Live Stream
In 2015, producers Bonnie Comley and Stewart F. Lane launched BroadwayHD on a mission to promote a…
Facebook Live
'Clash of the Corps' Facebook Live Series Premiere
We offered executive producer Dwayne Johnson's fans a chance to see the first episode of our new Cl…
Facebook Live
17th Annual Latin GRAMMY® Awards
Campaign Sizzle: http://latingram.my/2016-facebookLIVE
Facebook Live
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consume…
Facebook Live
Barstool News Network: 2016 Election Night
Barstool Sports, a driving force in sports, comedy, entertainment and men's culture, took on the 20…
Facebook Live
Carnival Horizon - Ship Name reveal
A creative way to announce our newest ship name and Generate Buzz! Ship name: Carnival Horizon
Facebook Live
Denny’s Pancake Live
Years ago we brought to life Denny's most iconic dish with the web series The Grand Slams, working …
Facebook Live
Digital Town Hall: The Time of Peace in Colombia (Foro digital: La hora de la paz)
The live streaming in Facebook Live of a Digital Townhall about the peace process in Colombia, host…
Facebook Live
Drone Week
In a departure from last year's Periscope-based webcast, Droneweek 2016 was broadcast exclusively o…
Facebook Live
FX’s Facebook Live at the 2016 Television Critics Association Press Tour
The Facebook Live video stream at the Summer Television Critics Association event was designed to a…
Facebook Live
Facebook Live - Clip of the Day
Tough Mudder's Clips of the Day strategy was developed in 2016 as an initiative to produce daily cl…
Facebook Live
Georgetown University Holiday Yule Dog
Georgetown University, one of the nation's leading academic and research institutions located in Wa…
Facebook Live
Guy Fieri Live Book Signing
Generate awareness of our newest BBQ joint on-board our ships! Pig and anchor by celebrity Chef Guy…
Facebook Live
Hulu Hunk O'Lanterns
Lots of people love the shows on Hulu, but few people feel the same way about the brand. We needed …
Facebook Live
Live From E!
To expand E! News' offsite video platform by leveraging the best and newest technology available in…
Facebook Live
LongHorn Steakhouse Grill Masters Live on Facebook
In 1981, the first LongHorn Steakhouse opened its doors in Atlanta thanks to one man's commitment t…
Facebook Live
Magic Funhouse Facebook Live Activations
Fullscreen set out to tell the story of Magic Funhouse, an adult show about a kids' show, with a he…
Facebook Live
Mr. Robot Live Digital After Show Hosted by the Verge
After the success of Mr. Robot’s first season and witnessing the show’s passionate, engaged and gro…
Facebook Live
Record TV & R7 on Facebook
Record TV is a broadcaster by trade – in fact, one of the biggest in Latin America. Therefore, we'r…
Facebook Live
Sex and the City Facebook Live featuring Divorce’s Sarah Jessica Parker
HBO aimed to introduce the new series Divorce to the 13 million fans connected to Sex and the City …
Facebook Live
ThinkPad Torture Test: Facebook Live
The Lenovo ThinkPad X1 Yoga is the one of the most durable laptops out there. But just how durable…
Facebook Live
Thrillist X Royal Caribbean: Friendsgiving, redefined
Thrillist empowers people to do the things they love and do them well, and to experience the world …
Facebook Live
Tough Mudder: World's Toughest Mudder - Facebook Live
With a passionate community of more than 2.5 million craving more and more content, Tough Mudder's …
Facebook Live
Use of Facebook Live
We use Facebook as a place to share major news, posts that reflect our culture and brand, and our p…
Facebook Live
WWE
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversie…