A creative way to announce our newest ship name and Generate Buzz! Ship name: Carnival Horizon
We held a trivia based sweepstakes via FB live on our FB page, where we have our largest fan base (4.2 million fans). The idea was to use this platform to drive traffic to our IG page where the announcement was going to be made. By answering the trivia questions in the comments below the post, you were entered for a chance to win one of three cruise.
The sweepstakes video looked into a "Horizon" (teasing our ship name). the last card of the sweepstakes said to head over to our IG account for a special announcement . The hook was that our IG page was set to private as we were making the announcement the following day. The following morning we announced the name of the ship via six posts to create the grid announcing our shipname to our fans. We then accepted all friend requests/went public and revealed the name to followers who requested us the night before.
Facebook Live, #HelloHorizonSweepstakes post reached over 1.2M fans and generated 234.6K video views