THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 9th Annual Shorty Awards Best Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Winner

Contest or Promotion
winner
Mr. Robot Season 2 Digital Easter Eggs
In its first season, USA Network's groundbreaking series Mr. Robot exploded onto the scene, tapping…

Finalists

Contest or Promotion
finalist
gold honor
Panini Super Bowl Kid Reporter
For the past four years, Panini America's Super Bowl Kid Reporter contest has been a staple in the…
Contest or Promotion
finalist
silver honor
Ally Lucky Penny
At the outset of 2016, Ally was an online bank known well as a high-interest rate haven to older, w…
Contest or Promotion
finalist
bronze honor
Adobe Photoshop "There's Magic Inside"
Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of i…
Contest or Promotion
finalist
PepsiCo and 21st Century Fox Present the Search for Hidden Figures
Demonstrate PepsiCo's values around women and diversity in the workplace and the importance of STEM…
Contest or Promotion
finalist
audience honor
The Daily Show: Third Month Mania
Every March, millions of Americans participate in March Madness. In one of the most polarizing elec…

Nominees

Contest or Promotion
#BEHRDreamTiny
Business Objective: Generate demand for Behr Marquee Exterior Paint and Behr Premium Plus Interior …
Contest or Promotion
2016 World Nutella Day
American food blogger and Nutella fan Sara Rosso started the World Nutella Day holiday in 2007. Sin…
Contest or Promotion
Bridesmaid Box Celebrity Mailer
Bravo's "Vanderpump Rules" follows former "Real Housewives of Beverly Hills" housewife Lisa Vanderp…
Contest or Promotion
Capital One's Team Up for $10K Campaign
Capital One's Venture and Quicksilver credit cards are premiere in their rewards categories. With o…
Contest or Promotion
Carnival Horizon - Ship Name reveal
A creative way to announce our newest ship name and Generate Buzz! Ship name: Carnival Horizon
Contest or Promotion
Citi® / AAdvantage® Everyday Adventures Contest
The Citi® / AAdvantage® card brand campaign was born out of the insight that the "modern explorer" …
Contest or Promotion
Hyatt House and Hyatt Place: You’ve Come Too Far to Settle Now
The Hyatt Place and Hyatt House brands – which are Hyatt's fastest growing brands representing more…
Contest or Promotion
Insecure (HBO) Insecure On Set Contest
Insecure, a new comedy series from Issa Rae debuted on HBO in October 2016 and became an instant hi…
Contest or Promotion
JBL EON ONE Take Contest & Truck Tour
Our objective was to increase awareness of the new JBL EON ONE Professional PA system in retail and…
Contest or Promotion
Kabbage Elevator Pitch to Lori Greiner
In 2015, Kabbage formed a partnership with well-known entrepreneur and Shark Tank judge Lori Greine…
Contest or Promotion
Mastercard Kid's Concierge
The World Mastercard has a Travel Concierge service that the cardholder can call at all stages in t…
Contest or Promotion
Old Navy’s Back-to-School #MySquadContest
As we approached our 2016 back-to-school (BTS) campaign, we had two major objectives: -Authenticall…
Contest or Promotion
OnDeck Seal of Approval Contest
This is the second year in a row OnDeck partnered with entrepreneur and Shark Tank judge Barbara Co…
Contest or Promotion
Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience
With merchandise that changes daily, no two visits to Marshalls are the same. We needed to reframe …
Contest or Promotion
Real Housewives of NY Bus Tour
In an effort to reinvigorate The Real Housewives of New York City in its eighth season, Bravo look…
Contest or Promotion
The Big Thank You
Dunkin' Donuts has a long history of professional sports sponsorships, partnering with teams like t…
Contest or Promotion
maurices Wish, Pin, Win Contest
Inspire customers to start thinking about her wishlist using the top channel for curating and engag…