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From the 9th Annual Shorty Awards

maurices Wish, Pin, Win Contest

Entered in Contest or Promotion

About this entry

Inspire customers to start thinking about her wishlist using the top channel for curating and engaging with lists. Incent her to engage with us in Pinterest and

Why does this entry deserve to win?

maurices Pinned gifting and wishlist items.

Entrants entered their email and pinned one of the curated items to their board to be entered. (included opt into maurices emails option)

The contest was promoted across paid social, email, Facebook Live, store ambassadors, store communication, blog posts, Pinterest and Instagram.

Winners were chosen at random over the course of 22 days for a prize of $225 gift card each.

Of the content curated, the maurices creative team used those assets to promote last minute gift inspiration to customers.


Total Unique Entries: 19,590

Desktop Entries: 7,562

Mobile Entries: 12,028

Notables: this campaign had 6x more entries than a comparable Pinterest sweepstakes that Sync Marketing ran with Crate & Barrel

Wish Pin Win Sweeps Email Opt-Ins: 13,942


Entrant Company / Organization Name


Entry Credits