THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 8th Annual Shorty Awards Best Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Nominees

#12DaysofLUV Social Contest Campaign
Increase Fan Participation & Raise Awareness of the Southwest Gift CardThe main objectives of the #…
#BeTheStory
Establish NBA 2K as "THE" sports video game title and sell a crap ton of video games.
#HAWAIISCAPE
For years, Virgin America had heard from frequent flyers that they'd love the airline to start serv…
#MakeAmazing
Traditional sponsorships of brand and product placements are a thing of the past. To be truly ef…
#StandUp4
For the past 5 years, MasterCard has partnered with Stand Up to Cancer (SU2C) and donated to the ca…
Audi Be my ValenTTine
The new Audi TT launched to the public late 2014. The TT is aimed at young audience, with a high di…
Chegg Music 101: #EdOnCampus
Every school year students have the same course of events on the horizon – going to class, doing ho…
E Stings 2015
E Stings is a creative competition run yearly by British TV channel E4, challenging viewers to prod…
Emirates Connect 4
THE CHALLENGE Emirates Airline was adding a fourth daily flight from JFK. But with 74 international…
Girl Scout Cookie Boss Engagement: Plain Is Boring. Bling Your Booth!
To help promote participation in the Girl Scout Cookie Program, and get girls and parents excited t…
HBO NOW Saves You #68CentsaDay
The launch of HBO NOW was a disruptive change to the traditional pay TV landscape and meant that…
Happy + Healthy at DFW
Maintaining a balanced lifestyle isn't easy, especially when you're on the go. Dallas Fort Worth (D…
Hillside Beach Club CIO
Our target was to find a way to engage our global base and create social media with a reasonable bu…
Imagine Dragons "Destination Dragons Tour" presented by Southwest Airlines
Southwest Airlines, which is in the business of making memories for its customers, was seeking an a…
Impractical Jokers FAN-Tastic Countdown
Summary: A Social-led campaign that changed four seasons of viewer habits and made time-shifters wa…
finalist
Intuit QuickBooks Small Business Big Game
In 2013, Intuit QuickBooks designed a program to empower small businesses and fuel their success wh…
JBL #CordFail Effect (Back and Bigger Than Ever)
Originally launched in 2014, this second iteration of the #CordFail campaign was designed to make a…
finalist
JetBlue's Soar With Reading
Launched in 2011, JetBlue's Soar with Reading (SWR) program is designed to encourage kids' imaginat…
LG USA Mobile - #BestShotEver
Primary goal: Align the brand with mobile photography and double the mobile photography conversatio…
Liberty Mutual and eBay: Bid Protection
In June, Liberty Mutual Insurance and eBay teamed up to create a unique program, called Bid Protect…
Lovin' The Super Bowl
McDonald's believes a little lovin' can change a lot. Our goal for Lovin' the Super Bowl was simple…
finalist
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
MOUNTAIN DEW KICKSTART CONTEST WITH D-TRIX
Mountain Dew was looking to drive excitement for it's new Kickstart flavors among urban millennials…
MasterCard #PricelessPitchContest
Small Business is increasingly recognized as a large growth opportunity for MasterCard. Creating ov…
Microsoft Center for Out of Office Excellence
During the recent holiday season, Microsoft asked Assembly to help them engage with their target au…
Moe’s Quesopalooza
Every year, Moe's Southwest Grill gives its fans something to celebrate by holding Free Queso Day.…
Motor Oil Masterpiece
Let's face it: Getting a unique gift for dad is nearly impossible, especially for Father's Day. Fi…
winner
Mr. Robot: Debt Deletion
To promote the premiere of USA Network's new show Mr. Robot, USA and ISL created a massive, first o…
Pepsi Max - Break the ice with Zuccarello
Pepsi Max Norway has a digital sponsorship deal with New York Rangers player Mats Zuccarello and wa…
Play To Stay contest at Renaissance Hotels
At Renaissance Hotels, it's business unusual. We're on a mission to defy the conventions of busine…
Pretty Little Liars - Pretty Little Campaign
The #PLLarmy is one of the most creative, loyal & engaged fan bases in the television universe. In…
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a h…
Taken 3 - Liam Neeson LinkedIn Contest
Fans loved the Taken franchise, but cynicism about the final installment was high. Though Taken 3 c…
The "Dream Journey" Sweepstakes (DFW International Airport and American Airlines)
Dallas Fort Worth International Airport unveiled it's new brand to the world on October 1, 2015, se…
The Australian Crowd-Coloured Short Film
Cadbury Australia wanted to take their Marvellous Creations line to a different space from their fl…
The Awesome Job You Can’t Apply For
Newly Grown Ups (NGUs) in India are high earning 25-30 year olds are fueling the rapid growth in th…
The Knickerbocker Hotel's 109th Anniversary Celebration
The Knickerbocker, a historic hotel first opened in 1906 by John Jacob Astor IV, was the preeminent…
The Return of the America’s Better Sandwich Contest
Following the success of the first-ever America's Better Sandwich Contest, Bimbo Bakeries (parent c…
Tradewinds Tea Sip & Sing Your Way to Paradise
In 2015, Tradewinds Tea partnered with Margaritaville and Jimmy Buffett to develop and launch five …
V.I.M. (Very Important Mom) Perks Program
"Odd Mom Out" is Bravo's new original scripted half-hour comedy that stars acclaimed author and fas…
eBay Wish Bigger Contest
During the holiday season, consumers are inundated with choices and promotional messaging from reta…
iHeartRadio: Perform with Muse Contest
iHeartRadio is a service for music lovers run by music lovers. We connect fans with their favorite …