THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 8th Annual Shorty Awards Best Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Winner

Contest or Promotion
winner
Mr. Robot: Debt Deletion
To promote the premiere of USA Network's new show Mr. Robot, USA and ISL created a massive, first o…

Finalists

Contest or Promotion
finalist
Intuit QuickBooks Small Business Big Game
In 2013, Intuit QuickBooks designed a program to empower small businesses and fuel their success wh…
Contest or Promotion
finalist
JetBlue's Soar With Reading
Launched in 2011, JetBlue's Soar with Reading (SWR) program is designed to encourage kids' imaginat…
Contest or Promotion
finalist
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…

Nominees

Contest or Promotion
#12DaysofLUV Social Contest Campaign
Increase Fan Participation & Raise Awareness of the Southwest Gift CardThe main objectives of the #…
Contest or Promotion
#BeTheStory
Establish NBA 2K as "THE" sports video game title and sell a crap ton of video games.
Contest or Promotion
#HAWAIISCAPE
For years, Virgin America had heard from frequent flyers that they'd love the airline to start serv…
Contest or Promotion
#MakeAmazing
Traditional sponsorships of brand and product placements are a thing of the past. To be truly ef…
Contest or Promotion
#StandUp4
For the past 5 years, MasterCard has partnered with Stand Up to Cancer (SU2C) and donated to the ca…
Contest or Promotion
Audi Be my ValenTTine
The new Audi TT launched to the public late 2014. The TT is aimed at young audience, with a high di…
Contest or Promotion
Chegg Music 101: #EdOnCampus
Every school year students have the same course of events on the horizon – going to class, doing ho…
Contest or Promotion
E Stings 2015
E Stings is a creative competition run yearly by British TV channel E4, challenging viewers to prod…
Contest or Promotion
Emirates Connect 4
THE CHALLENGE Emirates Airline was adding a fourth daily flight from JFK. But with 74 international…
Contest or Promotion
Girl Scout Cookie Boss Engagement: Plain Is Boring. Bling Your Booth!
To help promote participation in the Girl Scout Cookie Program, and get girls and parents excited t…
Contest or Promotion
HBO NOW Saves You #68CentsaDay
The launch of HBO NOW was a disruptive change to the traditional pay TV landscape and meant that…
Contest or Promotion
Happy + Healthy at DFW
Maintaining a balanced lifestyle isn't easy, especially when you're on the go. Dallas Fort Worth (D…
Contest or Promotion
Hillside Beach Club CIO
Our target was to find a way to engage our global base and create social media with a reasonable bu…
Contest or Promotion
Imagine Dragons "Destination Dragons Tour" presented by Southwest Airlines
Southwest Airlines, which is in the business of making memories for its customers, was seeking an a…
Contest or Promotion
Impractical Jokers FAN-Tastic Countdown
Summary: A Social-led campaign that changed four seasons of viewer habits and made time-shifters wa…
Contest or Promotion
JBL #CordFail Effect (Back and Bigger Than Ever)
Originally launched in 2014, this second iteration of the #CordFail campaign was designed to make a…
Contest or Promotion
LG USA Mobile - #BestShotEver
Primary goal: Align the brand with mobile photography and double the mobile photography conversatio…
Contest or Promotion
Liberty Mutual and eBay: Bid Protection
In June, Liberty Mutual Insurance and eBay teamed up to create a unique program, called Bid Protect…
Contest or Promotion
Lovin' The Super Bowl
McDonald's believes a little lovin' can change a lot. Our goal for Lovin' the Super Bowl was simple…
Contest or Promotion
MOUNTAIN DEW KICKSTART CONTEST WITH D-TRIX
Mountain Dew was looking to drive excitement for it's new Kickstart flavors among urban millennials…
Contest or Promotion
MasterCard #PricelessPitchContest
Small Business is increasingly recognized as a large growth opportunity for MasterCard. Creating ov…
Contest or Promotion
Microsoft Center for Out of Office Excellence
During the recent holiday season, Microsoft asked Assembly to help them engage with their target au…
Contest or Promotion
Moe’s Quesopalooza
Every year, Moe's Southwest Grill gives its fans something to celebrate by holding Free Queso Day.…
Contest or Promotion
Motor Oil Masterpiece
Let's face it: Getting a unique gift for dad is nearly impossible, especially for Father's Day. Fi…
Contest or Promotion
Pepsi Max - Break the ice with Zuccarello
Pepsi Max Norway has a digital sponsorship deal with New York Rangers player Mats Zuccarello and wa…
Contest or Promotion
Play To Stay contest at Renaissance Hotels
At Renaissance Hotels, it's business unusual. We're on a mission to defy the conventions of busine…
Contest or Promotion
Pretty Little Liars - Pretty Little Campaign
The #PLLarmy is one of the most creative, loyal & engaged fan bases in the television universe. In…
Contest or Promotion
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a h…
Contest or Promotion
Taken 3 - Liam Neeson LinkedIn Contest
Fans loved the Taken franchise, but cynicism about the final installment was high. Though Taken 3 c…
Contest or Promotion
The "Dream Journey" Sweepstakes (DFW International Airport and American Airlines)
Dallas Fort Worth International Airport unveiled it's new brand to the world on October 1, 2015, se…
Contest or Promotion
The Australian Crowd-Coloured Short Film
Cadbury Australia wanted to take their Marvellous Creations line to a different space from their fl…
Contest or Promotion
The Awesome Job You Can’t Apply For
Newly Grown Ups (NGUs) in India are high earning 25-30 year olds are fueling the rapid growth in th…
Contest or Promotion
The Knickerbocker Hotel's 109th Anniversary Celebration
The Knickerbocker, a historic hotel first opened in 1906 by John Jacob Astor IV, was the preeminent…
Contest or Promotion
The Return of the America’s Better Sandwich Contest
Following the success of the first-ever America's Better Sandwich Contest, Bimbo Bakeries (parent c…
Contest or Promotion
Tradewinds Tea Sip & Sing Your Way to Paradise
In 2015, Tradewinds Tea partnered with Margaritaville and Jimmy Buffett to develop and launch five …
Contest or Promotion
V.I.M. (Very Important Mom) Perks Program
"Odd Mom Out" is Bravo's new original scripted half-hour comedy that stars acclaimed author and fas…
Contest or Promotion
eBay Wish Bigger Contest
During the holiday season, consumers are inundated with choices and promotional messaging from reta…
Contest or Promotion
iHeartRadio: Perform with Muse Contest
iHeartRadio is a service for music lovers run by music lovers. We connect fans with their favorite …