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From the 8th Annual Shorty Awards

Hillside Beach Club CIO

Entered in Contest or Promotion


Our target was to find a way to engage our global base and create social media with a reasonable budget. To do that, we created a unique & an entertaining recruitment process, and carried it out on a social medium like Instagram.

Strategy and Execution

We created "Chief Instagram Officer" position and asked the whole world to apply with their best summer stories. First, we posted a job advert on LinkedIn, then created an Instagram account called @JobAtHeavenOnEarth. The participants' Instagram accounts were their CVs for us. They shared their best and most creative summer photos on Instagram using "#JobAtHeavenOnEarth @HillsideBeachClub" tags to apply. The job was a memorable experience. Spending a week at Hillside Beach Club and managing the official Instagram account.


50.000 posts were shared on Instagram with #JobAtHeavenOnEarth @hillsidebeachclub hashtags; referrimng to 50.000 applications. The posts reached 93 Million users and got 162.000 comments. Total engagement rate went up 10 times within one month. @HillsideBeachClub Instagram account gained 29.000 new followers. The number of followers increased from 45.000 to 74.000 and became the world's one of the biggest hotel accounts on Instagram.


Video for Hillside Beach Club CIO

Entrant Company / Organization Name

Hillside Beach Club

Entry Credits