THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 9th Annual Shorty Awards Best use of Call to Action

This award honors the best use of a call to action in a social media marketing campaign.

Winner

Call to Action
winner
YouTube #voteIRL
Knowing that the US Presidential Election would be a major cultural moment in 2016 and that voter t…

Finalists

Call to Action
finalist
gold honor
audience honor
#StopThisMovie - Genocide in Burundi
On the 15th of November 2016, the FIDH (International Federation of Human Rights) launched #StopThi…
Call to Action
finalist
silver honor
#CATmageddon
Most people don't spend a lot of time thinking about tobacco or its consequences, so truth is const…
Call to Action
finalist
bronze honor
GoVoteBot
We made GoVoteBot because we recognized two main truths about the voting process. First, 43% of eli…
Call to Action
finalist
Save the future of motorsports!
Our objective was to motivate people to send letters to their member of Congress encouraging them t…
Call to Action
finalist
Starbucks Brings the #GoldLife to Millions of Customers
In January 2016, Starbucks had one of the best loyalty programs in the world. Eleven million member…

Nominees

Call to Action
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …
Call to Action
finalist
silver honor
#CATmageddon
Most people don't spend a lot of time thinking about tobacco or its consequences, so truth is const…
Call to Action
#MovingGesture
The question of migration is a major societal issue. A portion of the public opinion feels indiffer…
Call to Action
finalist
gold honor
audience honor
#StopThisMovie - Genocide in Burundi
On the 15th of November 2016, the FIDH (International Federation of Human Rights) launched #StopThi…
Call to Action
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million…
Call to Action
Carnival Horizon - Ship Name reveal
A creative way to announce our newest ship name and Generate Buzz! Ship name: Carnival Horizon
Call to Action
Citi & No Kid Hungry: Dine & Do Good
2016 marked the second year of Citi and No Kid Hungry partnership's fight to help end childhood hun…
Call to Action
finalist
bronze honor
GoVoteBot
We made GoVoteBot because we recognized two main truths about the voting process. First, 43% of eli…
Call to Action
Guy Fieri Live Book Signing
Generate awareness of our newest BBQ joint on-board our ships! Pig and anchor by celebrity Chef Guy…
Call to Action
Hyatt House and Hyatt Place: You’ve Come Too Far to Settle Now
The Hyatt Place and Hyatt House brands – which are Hyatt's fastest growing brands representing more…
Call to Action
Royal Jordanian's US Elections Tweet
Like any other airline brand, Royal Jordanian has been facing some negative attitudes in regards to…
Call to Action
finalist
Save the future of motorsports!
Our objective was to motivate people to send letters to their member of Congress encouraging them t…
Call to Action
Share This Video If... - ATTN:
ATTN: is an issues-driven media company. Our mission is to deliver engaging content to a mobile-fir…
Call to Action
finalist
Starbucks Brings the #GoldLife to Millions of Customers
In January 2016, Starbucks had one of the best loyalty programs in the world. Eleven million member…
Call to Action
Use Your Vote
The Use Your Vote campaign was launched for two simple reasons: to increase awareness around the im…
Call to Action
winner
YouTube #voteIRL
Knowing that the US Presidential Election would be a major cultural moment in 2016 and that voter t…
Call to Action
You’ve Been Visited
Our goal was the generate social engagement and reach on Sonic's wildly popular Twitter account by …