THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 9th Annual Shorty Awards Best use of Call to Action

This award honors the best use of a call to action in a social media marketing campaign.

Nominees

Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …
finalist
silver honor
#CATmageddon
Most people don't spend a lot of time thinking about tobacco or its consequences, so truth is const…
#MovingGesture
The question of migration is a major societal issue. A portion of the public opinion feels indiffer…
finalist
gold honor
audience honor
#StopThisMovie - Genocide in Burundi
On the 15th of November 2016, the FIDH (International Federation of Human Rights) launched #StopThi…
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million…
Carnival Horizon - Ship Name reveal
A creative way to announce our newest ship name and Generate Buzz! Ship name: Carnival Horizon
Citi & No Kid Hungry: Dine & Do Good
2016 marked the second year of Citi and No Kid Hungry partnership's fight to help end childhood hun…
finalist
bronze honor
GoVoteBot
We made GoVoteBot because we recognized two main truths about the voting process. First, 43% of eli…
Guy Fieri Live Book Signing
Generate awareness of our newest BBQ joint on-board our ships! Pig and anchor by celebrity Chef Guy…
Hyatt House and Hyatt Place: You’ve Come Too Far to Settle Now
The Hyatt Place and Hyatt House brands – which are Hyatt's fastest growing brands representing more…
Royal Jordanian's US Elections Tweet
Like any other airline brand, Royal Jordanian has been facing some negative attitudes in regards to…
finalist
Save the future of motorsports!
Our objective was to motivate people to send letters to their member of Congress encouraging them t…
Share This Video If... - ATTN:
ATTN: is an issues-driven media company. Our mission is to deliver engaging content to a mobile-fir…
finalist
Starbucks Brings the #GoldLife to Millions of Customers
In January 2016, Starbucks had one of the best loyalty programs in the world. Eleven million member…
Use Your Vote
The Use Your Vote campaign was launched for two simple reasons: to increase awareness around the im…
winner
YouTube #voteIRL
Knowing that the US Presidential Election would be a major cultural moment in 2016 and that voter t…
You’ve Been Visited
Our goal was the generate social engagement and reach on Sonic's wildly popular Twitter account by …