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From the 9th Annual Shorty Awards

Share This Video If... - ATTN:

Entered in Call to Action

About this entry

ATTN: is an issues-driven media company. Our mission is to deliver engaging content to a mobile-first audience. Every day we produce videos, articles, and commentary telling stories worth your attention. ATTN: believes in informing people to make a social impact. Through compelling, issue-driven content, we strive to engender greater participation in communities, the political process and the world around us. Our audience is hungry for substance delivered in an interesting way: videos, graphics, original animation and yes, good writing, too. ATTN: is starting conversations around issues that matter and meeting our audience where they live: on phone, screens and on social media.

Why does this entry deserve to win?

ATTN: videos usually include a call to action at the end because we always want our audience to leave feeling empowered to do something. Whether it's to go vote, volunteer, pick up the phone and call their Congressman or just "share this video", our goal is not a passive audience, but an engaged one. We end every ATTN: video with a message that shares with the viewer one way in which this issue can be affected and gives them a way to move that cause forward.


We have seen several of our call to action videos lead to real change - something we are very proud of. For example, our parental leave video with Nev Schulman and Laura Perlongo led to Chobani announcing a company wide parental leave policy that the CEO attributed in part to the video. We have also doggedly covered the minimum wage issue for over two years, and we were very pleased to see minimum wage initiatives succeed in almost every state where they were on the ballot in the 2016 election. Our overall audience growth and the continued success of the videos we do on the issues we cover is yet another validator that we are making real progress in changing hearts and minds on the issues we cover.


Video for Share This Video If... - ATTN:

Entrant Company / Organization Name