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Special Project

Special Project
From the 9th Annual Shorty Awards

Guy Fieri Live Book Signing

Entered in Integrated Campaign, Call to Action, Facebook Live


Generate awareness of our newest BBQ joint on-board our ships! Pig and anchor by celebrity Chef Guy Fieri.

Strategy and Execution

Engage with our Fan-base and host our first ever virtual Book signing. Fans had the opportunity to ask questions to learn about our new offerings and if they posted using the designated hashtag, they had a chance to win a book signed and dedicated by Guy Fieri himself...LIVE!

we had a one camera guy reading questions and one team member (watching live,) taking names so we could track down the selected fans and mail them their books.


The post reached over 50% of our FB audience, was shared over 1k times and it was 100% organic with no paid support. The average organic reach for that month was 350k this post garnered 2.3million reach (increase of 556%)


Entrant Company / Organization Name

Carnival Cruise Line