THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 9th Annual Shorty Awards Best Integrated Campaign

This award honors the campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.

Nominees

JBL x NBA  – The NBA Draft #JBLDraftSuit.
JBL is the Official Sound of the NBA and typically signs a few of the key Draft players to be a par…
Planet Fitness – New Year’s Eve Cross-Channel Integration
The goal of New Year's Eve at Planet Fitness is simple: own the Super Bowl for the fitness category…
#CATmageddon
Most people don't spend a lot of time thinking about tobacco or its consequences, so truth is const…
#FlyTheW: Chicago Cubs are World Series Champions!
The Chicago Cubs are a franchise steeped in tradition. The famous Wrigley Field Marquee welcoming m…
#MLBmemorybank
Social media users don't tend to be kind to banks. Or large corporations. Or large corporations th…
finalist
#StopThisMovie - Genocide in Burundi
On the 15th of November 2016, the FIDH (International Federation of Human Rights) launched #StopThi…
#truTVisAThing Brand Awareness campaign
Every March, sports fans search for one of 4 networks carrying NCAA Men's Basketball first round to…
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consume…
AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…
AT&T and LOGO's Aspen Gay Ski Week 2016
LOGO was tasked with bringing AT&T's "keeping people connected/mobilizing your world" thematic to l…
Ally Lucky Penny
At the outset of 2016, Ally was an online bank known well as a high-interest rate haven to older, w…
Aloft Emoji Room Service
Our goals were simple: demonstrate the innovative, ⌚tech-forward spirit of the brand without much, …
[email protected] Midnight
When GEICO came to Comedy Central looking to give fans of our late night game show, @Midnight, an e…
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million…
Captain Obvious Runs for President
Finding and booking a place to stay is the worst part of the travel experience. With an online trav…
Celebrity Cruises - #DestinationDemi Concert Experience
Celebrity Cruises strives to create one of a kind, best in class experiences for guests. In 2016 Ce…
Cinnabon BonBites Launch
America's sweetest brand set out to drive profitable incremental sales by building awareness of our…
finalist
audience honor
Deadpool Gets All the Likes
The film may have a kick-ass story, a bad-ass hero, and enough ass-accentuating spandex to make mov…
finalist
Ek Kadam Unnati Ki Aur
The youth (aged 15 - 35 years) in non-urban cities of India (tier3, 4) are a part of a fast changin…
Farmers "Hall of Claims" Campaign
Highlight the experience of Farmers Insurance agents to increase consideration, visits to Farmers.…
Fender Flea Jazz Bass®
For the past three decades, Flea has pushed the art of bass playing to a new level. To honor the im…
FoodKick
FoodKick is FreshDirect's mobile-first food delivery business that offers a curated selection of fr…
Glad to Give
The Glad Products Company believes that communities are built around human connections and giving b…
Guy Fieri Live Book Signing
Generate awareness of our newest BBQ joint on-board our ships! Pig and anchor by celebrity Chef Guy…
winner
HBO’s Westworld Season 1 - Integrated Campaign
"Live without limits" is the tagline for Westworld, a theme park where the line between human and a…
Happy Family Organics presents: This Is Happy
The biggest hurdle standing between a baby food company and high velocity sales growth isn't the qu…
Herr's Pub Style Pretzels: The Pub Style Pretzel Fit for a Pub
The objective of this campaign was to create awareness and drive trial of Herr's new Pub Style Sour…
finalist
Hometown Hero
The objective was to strengthen awareness of our brand ambassador, Kevin Durant, as a Champion of D…
Hyatt House and Hyatt Place: You’ve Come Too Far to Settle Now
The Hyatt Place and Hyatt House brands – which are Hyatt's fastest growing brands representing more…
IBM x Marchesa: The Cognitive Dress
IBM partnered with Marchesa to design a "cognitive dress" using IBM Watson technology. The dress d…
In Search of Great Brand Campaign
The campaign has three key OBJECTIVES:• Introduce Getty Images' extensive video offering• Increase …
Logitech’s Home Security Camera Makes Pet Owners #PetProud
After years of establishing ourselves as an industry leader in keyboards and mice, Logitech has exp…
MTV & Taco Bell’s Fan-Fueled Film
The Taco Bell Foundation launched their Live Más Scholarship in the Fall of 2015 with the goal of o…
Maroon 5 "Don't Wanna Know" Tumblr Submit Campaign
The objective was to build a very personal and effective campaign that allowed fans to confess some…
Mastercard #TheHoleStory
Through its Priceless platform, Mastercard enables people to have more meaningful experiences.With …
Miss USA: #FindingMiss52 Campaign
Our objectives were two-fold: 1) raise social media awareness for Miss Universe dress sponsor, Sher…
Moe’s Capitalizes on Competitor Closing, Touts “We’re Open!”
While nationally known and loved, Moe's Southwest Grill has always been the underdog to category le…
Motrin #MakeItHappen
The objective was to develop a strategy that would connect with Canadian women on an emotional leve…
finalist
Mystery Solved
In the summer of 2016, Nest aimed to develop a campaign that generated awareness and interest in th…
Nick Offerman's 'New Year's Eve'
• Drive consumer awareness and consideration of Lagavulin throughout the holiday season• Spark soci…
Odd Mom Out – Season 2 Digital Campaign
With a successful and critically-acclaimed first season under its belt, Bravo looked to excite vie…
OnDeck Seal of Approval Contest
This is the second year in a row OnDeck partnered with entrepreneur and Shark Tank judge Barbara Co…
Panini Super Bowl Kid Reporter
For the past four years, Panini America's Super Bowl Kid Reporter contest has been a staple in the…
PepsiCo and 21st Century Fox Present the Search for Hidden Figures
Demonstrate PepsiCo's values around women and diversity in the workplace and the importance of STEM…
Pizza Hut & Rooster Teeth Live Events Program
The goals and objectives for the 2016 partnership were to grow Pizza Hut's presence within the gami…
Share a Coke: Turning Lyrics into Language
Three years ago, Coca-Cola’s “Share a Coke” campaign transformed their whole approach to summer by …
T.R.I.P. Album + Beer Launch
Solve the problem of new albums from unsigned bands no longer being discovered in music stores:-Mus…
The Citi Double Cash Card Means What It Says Campaign
In 2014, we launched the new Citi Double Cash card with creative work that clearly communicated a n…
The Future of Hate — Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against …
The Mick #KidsAreDicks
With the holidays on our heels, what better way to stand out among the masses than with Mickey he…
The We Know Game Show Ep. 1 ft. DJ Khaled & Billi / Episode 2 ft. Antonio Brown, DJ Khaled, Guest
Our objective was to create an integrated campaign that differentiated Champs Sports from their com…
Trojan Brand Condoms and MTV’s “Guide To” Series
1) Improve Millennial's perceptions about condoms and normalize condom usageTrojan Brand partnered …
U.S. Bank Inspires Communities to Achieve Possible
U.S. Bank is the fifth-largest commercial bank in the United States, with $422 billion in assets, 3…
Westworld’s Concierge Chatbot: Aeden
How would you interact with an A.I.? That's the question at the heart of Season 1 of HBO's Westworl…
Where's the Beef (From?)
Hamburgers have been the backbone of Wendy's menu since the company launched in 1969. But as the fa…
While the Water Boils
Pasta, a once-beloved pantry staple, was disappearing from people's plates. Over two decades, sales…