THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best Integrated Campaign

This award honors the campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

Winner

Integrated Campaign
winner
Love Has No Labels
The goal of the campaign was to make as many people as possible rethink bias, and make unconvention…

Finalists

Integrated Campaign
finalist
silver honor
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Integrated Campaign
finalist
Battle Gym
We're not a gym, we're Planet Fitness. And that's something we strive to remind our audiences every…
Integrated Campaign
finalist
Domino's AnyWare
Digital orders were identified as being more profitable to the business, and yielding a higher cus…
Integrated Campaign
finalist
Hockey Heaven
In a crowded hockey beer market, Molson needed to prove their commitment and love for the game to t…
Integrated Campaign
finalist
WestJet Christmas Miracle: 12,000 mini miracles
To stand out during holiday season, WestJet brought a memorable and heartwarming experience to both…
Integrated Campaign
finalist
What Is Code?
What is code? The modern world is built on it. You rely on it from the moment your alarm clock wake…

Nominees

Integrated Campaign
#ENDTHEBACKLOG: Because Survivors of Sexual Assault Deserve Justice
In the United States, someone is sexually assaulted every two minutes—hundreds of thousands of p…
Integrated Campaign
#GoodIsWinning Campaign Engages Pope Francis with US Millennials
Following Pope Francis' directive for the Catholic Church to expand use of digital and social media…
Integrated Campaign
#ISurvivedEbola
At the height of the Ebola outbreak, Vulcan Productions and PCI Media Impact launched the #ISurvive…
Integrated Campaign
#RCMemories of The Ritz-Carlton
The Ritz-Carlton is dedicated to inspiring life's most meaningful journeys. The memories made by ou…
Integrated Campaign
#SINCE2001: Hpnotiq Taps Nostalgia and Pays Homage to Its Boundary-Pushing Legacy
Hpnotiq, a refreshing blend of premium French vodka, exotic fruit juices and a touch of Cognac, lau…
Integrated Campaign
#TUMSworthy
All across this great land, people are diving face-first into cheesy, saucy, double bacon-y, delect…
Integrated Campaign
#cantisabadword - Missguided Social TV Ad Campaign
Mediacom Manchester and fashion retailer Missguided wanted to add an element of social engagement t…
Integrated Campaign
Adobe Photoshop’s 25th Anniversary "25 Under 25 Campaign"
To celebrate Photoshop's 25th Anniversary, Adobe was tasked with not only creating awareness for ho…
Integrated Campaign
American Family Insurance: Insure Carefully, Dream Fearlessly
In an industry littered with characters, cartoons, and critters, American Family Insurance reminds …
Integrated Campaign
American Family Insurance: Signs of Support Integrated Campaign
American Family Insurance is dedicated to inspiring, protecting, and restoring our customers' dream…
Integrated Campaign
Arby’s Helps Vegetarians Get Through Brown Sugar Bacon Launch
In 2015, Arby's was introducing its newest addition to the menu, Brown Sugar Bacon. Unfortunately, …
Integrated Campaign
BLAH Airlines
In 2014, too many people were flying on autopilot — stuck traveling on boring legacy carriers and …
Integrated Campaign
Barber In A Box
Integrated Campaign
Batalha dos Confeiteiros (Next Great Baker Brazil)
Reality shows have been always a success in Brazil, and culinary TV contests are the "flavor of the…
Integrated Campaign
Better Paws for Brutus
Brutus, a two-year-old Rottweiler who lost his paws to an at-home amputation, was a client succe…
Integrated Campaign
COMEDY CENTRAL'S FRIENDSFEST
Objectives: To drive brand awareness, re-invigorate the TV show Friends, increase social traffic an…
Integrated Campaign
Cinnabon’s Thanks For #30SweetYears
Cinnabon, an American institution loved worldwide, celebrated its 30th birthday in 2015 and we want…
Integrated Campaign
Coca-Cola & The MTV Fandom Awards
Objectives and goals of the MTV & Coca-Cola partnership around the 2015 MTV Fandom Awards included:…
Integrated Campaign
Domino’s/Hindsight
With the upcoming launch of their voice-ordering app and the next foray into advanced technology, D…
Integrated Campaign
Dove Hair 'Love Your Curls'
Dove Hair had been facing a 10-year decline in a highly competitive, $6.2 billion U.S. haircare mar…
Integrated Campaign
Dremel Maker in Residence Program
Makers have long been a part of the Dremel brand's history. Creators, remodelers, crafters, tinkere…
Integrated Campaign
El Streaker
In order to present DishLATINO as the ultimate provider of the world's best soccer matches, and to …
Integrated Campaign
GE: Creator in Residence
Over the past several years, General Electric has been working with the best creators in the sci…
Integrated Campaign
Hyatt Regency: “It’s Good Not To Be Home”
With more than 150 hotels and resorts around the world, the Hyatt Regency brand sits at the heart o…
Integrated Campaign
Impractical Jokers Live Punishment Special
Summary: A Social-led campaign that changed four seasons of viewer habits and made time-shifters wa…
Integrated Campaign
Kohl's #Yes2You Anniversary Campaign
In October 2014, Kohl's launched the Yes2You Rewards program with big goals – to engage customer…
Integrated Campaign
Little Moments. Big Smiles.
By 2014, the US snack world had become a $124 billion business, with an average 4,518+ snack items …
Integrated Campaign
MONOPOLY Here & Now Property Space Vote
Born on a kitchen table in 1935, MONOPOLY has seen it all - from economic struggles, a world war, …
Integrated Campaign
Motor Oil Masterpiece
Let's face it: Getting a unique gift for dad is nearly impossible, especially for Father's Day. Fi…
Integrated Campaign
My Tales of Whisky Yule Log
1. Drive cultural relevance to emphasize that single malt whisky is an approachable category for t…
Integrated Campaign
National Grilled Cheese Day 2015 - SKOUT
In an effort to drive awareness to local food banks, we partnered with the SF-Marin Food Bank to le…
Integrated Campaign
Odd Mom Out Digital Campaign
"Odd Mom Out" is Bravo's new original scripted half-hour comedy that stars acclaimed author and fas…
Integrated Campaign
Quesopalooza 2015
Welcome to Moe's! Every year on the third Thursday of September, Moe's Southwest Grill invites fans…
Integrated Campaign
Remote Inteligente
State Farm partners annually with the Latin Billboard Music Awards to position itself alongside the…
Integrated Campaign
Shazam the Mob Wives
"Mob Wives" is a docu-soap series following the lives of a group of women at a crossroads, struggli…
Integrated Campaign
SunHealth Quest
•With the aging of population, there's a rising demand on Health and Accident product (H&A). For Su…
Integrated Campaign
Taco Bell #liVeMAs at the VMAs
Taco Bell set forth to reinforce its presence in the QSR sector, proving that food is not just fuel…
Integrated Campaign
The Economist Independence campaign
The Economist, the authoritative insight and opinion on international news, politics, business, fin…
Integrated Campaign
The Intermodals
"An Inter-what?" was pretty much the jumping-off point for The Intermodals — a sitcom-inspired, ful…
Integrated Campaign
The Knickerbocker Hotel's 109th Anniversary Celebration
The Knickerbocker, a historic hotel first opened in 1906 by John Jacob Astor IV, was the preeminent…
Integrated Campaign
What Perfect Feels Like
Even though the HVAC system is the most important appliance in a home, it frequently goes unnoticed…
Integrated Campaign
delivery.com "Party Time" Commercial
The main objective of this initiative was to produce a new creative asset (video) in a unique forma…