entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The regular entry deadline is February 7th, 2019.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards

SunHealth Quest

Entered in Integrated Campaign, Gamification, Mobile Campaign, Financial Services

About this entry

•With the aging of population, there's a rising demand on Health and Accident product (H&A). For Sun Life to tap into this customer segment, a product SunHealth Medical Care is launched in JUL 2015.

•To differentiate Sun Life as a national health advocate, we plan to connect the customer experience on mobile platform in a fun way to create awareness and engagement with customer.

•With the SunHealth Quest campaign, we'd like to build Sun Life's brand in a soften and fun way with leverage on social media and digital spaces

Why does this entry deserve to win?

•There's general perception of Insurance Apps are 'boring' 'hard-sell' which consumer usually refuse to explore. To create a curious moment for consumer to start think about the protection they need, Sun Life decided to combines entertainment, knowledge and simple calculator in just ONE app

Please take a look on the video on the functionality and creative of SunHealth Quest



Results

Number of download in 2 months after launch: 28,000+

Ranked 1st in the Play Free Adventure Game in Hong Kong Google Play

Ranked 10th in the Top Free in Hong Kong Google Play


Media

Video for SunHealth Quest

Produced by

Sun Life Financial Asia

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Regular Entry Deadline is February 7th, 2019