•With the aging of population, there's a rising demand on Health and Accident product (H&A). For Sun Life to tap into this customer segment, a product SunHealth Medical Care is launched in JUL 2015.
•To differentiate Sun Life as a national health advocate, we plan to connect the customer experience on mobile platform in a fun way to create awareness and engagement with customer.
•With the SunHealth Quest campaign, we'd like to build Sun Life's brand in a soften and fun way with leverage on social media and digital spaces
•There's general perception of Insurance Apps are 'boring' 'hard-sell' which consumer usually refuse to explore. To create a curious moment for consumer to start think about the protection they need, Sun Life decided to combines entertainment, knowledge and simple calculator in just ONE app
Please take a look on the video on the functionality and creative of SunHealth Quest
Number of download in 2 months after launch: 28,000+
Ranked 1st in the Play Free Adventure Game in Hong Kong Google Play
Ranked 10th in the Top Free in Hong Kong Google Play
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