The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 8th Annual Shorty Awards

SunHealth Quest

Entered in Integrated Campaign, Gamification, Mobile Campaign, Financial Services


•With the aging of population, there's a rising demand on Health and Accident product (H&A). For Sun Life to tap into this customer segment, a product SunHealth Medical Care is launched in JUL 2015.

•To differentiate Sun Life as a national health advocate, we plan to connect the customer experience on mobile platform in a fun way to create awareness and engagement with customer.

•With the SunHealth Quest campaign, we'd like to build Sun Life's brand in a soften and fun way with leverage on social media and digital spaces

Strategy and Execution

•There's general perception of Insurance Apps are 'boring' 'hard-sell' which consumer usually refuse to explore. To create a curious moment for consumer to start think about the protection they need, Sun Life decided to combines entertainment, knowledge and simple calculator in just ONE app

Please take a look on the video on the functionality and creative of SunHealth Quest


Number of download in 2 months after launch: 28,000+

Ranked 1st in the Play Free Adventure Game in Hong Kong Google Play

Ranked 10th in the Top Free in Hong Kong Google Play


Video for SunHealth Quest

Entrant Company / Organization Name

Sun Life Financial Asia


Entry Credits