13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 8th Annual Shorty Awards Best Mobile Campaign

This award honors campaigns optimized for a mobile experience. Work may include, but is not limited to, in-stream and vertical video, augmented reality, branded mobile apps, and games.

See previous winners and honorees here.

Winner

Mobile Campaign
winner
Taco Bell Mobile Ordering Application
We developed the strategy, concept and design for Taco Bell's mobile ordering program.

Finalists

Mobile Campaign
finalist
bronze
2015 MTV EMA
The 2015 MTV EMA was the year's biggest international music event, broadcast live from Milan on 60+ international MTV channels. We know that our target audience—young music lovers around the world—are increasingly consuming content on mobile devices. So our digital campaign had to be mobile-forward, offering users across the globe innovative and e…
Mobile Campaign
finalist
Daily Dish App
Bravo's Daily Dish app delivers an always-on ecosystem for fans to engage with Bravo shows, talent, and buzzy pop culture news. Unlike most TV network apps, fans engage with Daily Dish content 24/7/365 and strive to be the first to hear and experience Bravo's most talked about and sharable news. The Daily Dish App was designed to serve both the ca…
Mobile Campaign
finalist
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market with its Double telepresence robot. The device allows a remote user to manoeuvre the robot from the comfort of their home or office, and to interact with the world via video and audio devices.Double robotics briefed Atomic 212° to develop a strategy a…
Mobile Campaign
finalist
Treatster
Target is a brand that embodies the fun of Halloween. But in an increasingly crowded marketplace, the retailer needed to find a way to own the Halloween conversation and reestablish itself as the go-to place for all things Halloween.With the realization that Halloween hasn't changed in decades, our mission was to get Target back in the conversatio…

Nominees

Mobile Campaign
Cookie Booth Search Campaign: The Official Girl Scout Cookie Finder App
When customers buy Girl Scout Cookies, they're doing SO much more than just indulging in classic, one-of-a-kind treats—they're actually empowering girls to do amazing things in their communities and beyond. That's what the Girl Scout Cookie Program is really all about—helping girls become rock-star entrepreneurs, reach their goals, create change, and learn …
Mobile Campaign
Every Witch Way S4 SMS Campaign
Drive fan engagement and viewership for Every Witch Way's finale weekReward the loyal super fans following the series final with the ultimate gift - an opportunity to win a piece of the show!Grow Nickelodeon's SMS base among Girls for future targeting purposes
Mobile Campaign
Plotagon - Animate Yourself
Plotagon was created to make it possible for anyone to create an animated movie, with no knowledge of filmmaking, on any platform. In 2015 this vision was expanded with the possibility to add yourself and your friends into these movies. The goal of Plotagon is to make the medium of animation available to everyone, and let the user express themselves in the …
Mobile Campaign
Remote Inteligente
State Farm partners annually with the Latin Billboard Music Awards to position itself alongside the music category, an over-indexing passion point for Hispanics. In 2015, State Farm wanted to complement its traditional media placements with a new, innovative platform. We wanted to reflect the energy and vibrancy of the event into the media itself. The prima…
Mobile Campaign
SunHealth Quest
•With the aging of population, there's a rising demand on Health and Accident product (H&A). For Sun Life to tap into this customer segment, a product SunHealth Medical Care is launched in JUL 2015.•To differentiate Sun Life as a national health advocate, we plan to connect the customer experience on mobile platform in a fun way to create awareness and enga…
Mobile Campaign
WITS Academy SMS Campaign
Promote upcoming new Nickelodeon series, WITS Academy, by expanding the magical world and providing a tangible touchpoint for kidsIntroduce viewers to series premise and characters

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!