Best Mobile Campaign in Social Media - Shorty Awards

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 8th Annual Shorty Awards Best Mobile Campaign

This award honors campaigns optimized for a mobile experience. Work may include, but is not limited to, in-stream and vertical video, augmented reality, branded mobile apps, and games.

See previous winners and honorees here.

Winner

Mobile Campaign

Taco Bell Mobile Ordering Application

We developed the strategy, concept and design for Taco Bell's mobile ordering program.

Finalists

Mobile Campaign

The 2015 MTV EMA was the year's biggest international music event, broadcast live from Milan on 60+ international MTV channels. We know that our target audience—young music lovers around the world—are increasingly consuming content on mobile devices. So our digital campaign had to be mobile-forward, offering users across the globe innovative and e…

Mobile Campaign

Bravo's Daily Dish app delivers an always-on ecosystem for fans to engage with Bravo shows, talent, and buzzy pop culture news. Unlike most TV network apps, fans engage with Daily Dish content 24/7/365 and strive to be the first to hear and experience Bravo's most talked about and sharable news. The Daily Dish App was designed to serve both the ca…

Mobile Campaign

BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market with its Double telepresence robot. The device allows a remote user to manoeuvre the robot from the comfort of their home or office, and to interact with the world via video and audio devices.Double robotics briefed Atomic 212° to develop a strategy a…

Mobile Campaign

Target is a brand that embodies the fun of Halloween. But in an increasingly crowded marketplace, the retailer needed to find a way to own the Halloween conversation and reestablish itself as the go-to place for all things Halloween.With the realization that Halloween hasn't changed in decades, our mission was to get Target back in the conversatio…

Nominees

Mobile Campaign

Cookie Booth Search Campaign: The Official Girl Scout Cookie Finder App

When customers buy Girl Scout Cookies, they're doing SO much more than just indulging in classic, one-of-a-kind treats—they're actually empowering girls to do amazing things in their communities and beyond. That's what the Girl Scout Cookie Program is really all about—helping girls become rock-star entrepreneurs, reach their goals, create change, and learn …

Mobile Campaign

Every Witch Way S4 SMS Campaign

Drive fan engagement and viewership for Every Witch Way's finale weekReward the loyal super fans following the series final with the ultimate gift - an opportunity to win a piece of the show!Grow Nickelodeon's SMS base among Girls for future targeting purposes

Mobile Campaign

Plotagon - Animate Yourself

Plotagon was created to make it possible for anyone to create an animated movie, with no knowledge of filmmaking, on any platform. In 2015 this vision was expanded with the possibility to add yourself and your friends into these movies. The goal of Plotagon is to make the medium of animation available to everyone, and let the user express themselves in the …

Mobile Campaign

Remote Inteligente

State Farm partners annually with the Latin Billboard Music Awards to position itself alongside the music category, an over-indexing passion point for Hispanics. In 2015, State Farm wanted to complement its traditional media placements with a new, innovative platform. We wanted to reflect the energy and vibrancy of the event into the media itself. The prima…

Mobile Campaign

SunHealth Quest

•With the aging of population, there's a rising demand on Health and Accident product (H&A). For Sun Life to tap into this customer segment, a product SunHealth Medical Care is launched in JUL 2015.•To differentiate Sun Life as a national health advocate, we plan to connect the customer experience on mobile platform in a fun way to create awareness and enga…

Mobile Campaign

WITS Academy SMS Campaign

Promote upcoming new Nickelodeon series, WITS Academy, by expanding the magical world and providing a tangible touchpoint for kidsIntroduce viewers to series premise and characters