4th Annual Shorty Social Good Awards Categories

See below for official categories. The regular entry deadline is on August 28th, 2019 at 11:59pm ET.

From the 8th Annual Shorty Awards

Every Witch Way S4 SMS Campaign

Entered in Mobile Campaign

About this entry

Why does this entry deserve to win?

In 2 short years, Every Witch Way developed one of the most active, loyal and engaged fan bases for Nickelodeon. The series was the perfect mix of comedy, drama and romance. Its entire cast consistently engaged in social discussions with their fans, and the shows themes aligned to real-world and fantasy tropes that young girls enjoyed.

We decided to tap into this fan frenzy and loyalty to give back to the viewers who made the series are part of their daily lives, while making sure to serve them tune in reminders and drive eyeballs to premieres throughout July 2015.

An SMS sweepstakes was concepted starting at the end of the second to last week of the show. During the sweepstakes, the most loyal fans could text to enter to win one of 6 prize packs which included favorite props from each of the key stars from the series.


In only 7 days, we received 150,000 total entries. Our fans were so passionate about winning part of their favorite show that they entered an average of 16 times per user. The sweeps grew our Every Witch Way SMS addressable audience over 200%.


Produced by



Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards regular deadline is on august 28, 2019.