THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 9th Annual Shorty Awards Best Multi-Platform Campaign

This award honors the most effective and creative campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns integrating across digital and traditional media channels, see Best Integrated Campaign.

See previous winners and honorees here.

Nominees

Mary Kay’s “I Can…” Campaign
Since 1963, Mary Kay cosmetics has helped enrich women's lives. Mary Kay product is exclusively sol…
#KITKATCHALLENGE musical.ly campaign
In November 2016, Kit Kat partnered with musical.ly and their agency Collab to launch a program to …
#LiveFromLV
#LiveFromLV had two primary objectives:1 ) Awareness:Showcase Las Vegas, and MGM Resorts, as the ul…
#SayItWithPepsi Influencer Activation at Walgreens
PepsiCo wanted to be a bigger part of the social conversation this past summer. With limited editio…
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and our multi-platform strategy str…
A Piglet within Tele Sena Social Network
Tele Sena is a single payment capitalization bond, released in November 1991 by Silvio Santos Group…
finalist
silver honor
A Unicorn-ucopia of Marketing Wins
The film may have a kick-ass story, a bad-ass hero, and enough ass-accentuating spandex to make mov…
ALEX AND ANI
Our #CARRYLIGHT campaign is aimed to empower and connect individuals to the history and symbolism o…
Activision Launches Innovative Multi-Platform Reveal Campaign for Destiny: Rise of Iron
In order to drive pre-orders of the latest expansion in the popular Destiny video game series, Acti…
finalist
Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare
To reveal the long-awaited installment of the $10B Call of Duty franchise: Infinite Warfare, Activi…
CNN 2016 Presidential Election
Wherever you were in 2016, no matter the app or platform, CNN was there—from the first Facebook Liv…
CNN Heroes: Real-Time Messenger Vote and Multi-Platform Campaign
CNN's vision is to be the worldwide leader in mobile and video news storytelling. Continuously loo…
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million…
Call of Duty: Infinite Warfare “Zombies in Spaceland” – Unleashing a Global Zombie Outbreak through
Activision sought to engage fans and create a cultural conversation around Call of Duty: Infinite W…
CanPlan Kickstarter Campaign
After Sharon Kim's mom passed away from cancer, she made it her goal to give other fighters a chanc…
Capital One's March Madness #RoadToOne Campaign
As a Corporate Champion Partner of NCAA's March Madness tournament, we set out to be the most famou…
Carnival Horizon - Ship Name reveal
A creative way to announce our newest ship name and Generate Buzz! Ship name: Carnival Horizon
Carnival Vista Cruise with Eh-Bee Family
Partner with the Eh Bee Family to showcase the on-ship and off-ship offerings of Carnival Vista, in…
Countdown to Christmas 2016
Reinvigorate our audience of W25-54 that Hallmark Channel is back with a packed schedule of movies …
Cuisinart x Coolhaus at SXSW
Cuisinart's goal in partnering with Coolhaus to co-brand an ice cream truck during the interactive …
Donald Eres Un Pendejo
Ilegal Mezcal is from Oaxaca, Mexico which is very political and has a long tradition of protest st…
Dr Pepper College Football #LarryNation
In 2016, the Dr Pepper College Football digital campaign set out to reinforce our role at every col…
Dreams take flight at PolyU - #PolyUDream
Do you dare to dream? The Hong Kong Polytechnic University (PolyU) is a place where dreams take fli…
Dremel Maker Days
The objective of Dremel Maker Days was to create a unique promotional event for Makers geared towar…
E! News "BE POP CULTURED"
"E! News" recently consolidated its linear and digital divisions to effectively deliver pop culture…
Family Planning Voices
Family planning saves lives and helps ensure educational and economic opportunity for women, girls,…
FoodTripping: 50 States in 50 Days
Zagat is all about bringing the experience of food and dining to their users. Now more than ever, m…
Himalaya Men - Hate the Pimple
Every Indian Premier League cricket season sees brands trying to out-shout each other in an attempt…
How TAKE5 Remixed the Candy Aisle
With chocolate, peanuts, pretzel, peanut butter, and caramel remixed into one bar, almost anyone wh…
Ink Master Season 8 Live Finale
Increase tune-in and fan engagement through the use of social media prior to and during the Ink Mas…
Interactive Palm Reading with Hulu’s Shut Eye
Leading up to the premiere of Hulu's new original series, Shut Eye, we wanted to drive awareness of…
JBL EON ONE Take Contest & Truck Tour
Our objective was to increase awareness of the new JBL EON ONE Professional PA system in retail and…
MTV & Taco Bell’s Fan-Fueled Film
The Taco Bell Foundation launched their Live Más Scholarship in the Fall of 2015 with the goal of o…
Miss USA: #FindingMiss52 Campaign
Our objectives were two-fold: 1) raise social media awareness for Miss Universe dress sponsor, Sher…
finalist
gold honor
Mr. Robot Season 2 Multi-Platform Campaign
To promote the Season_2.0 premiere of USA Network's hit show Mr. Robot, USA, ISL, and VaynerMedia c…
Mrs. T’s Pierogies Inserts Itself Into The Pop Culture Conversation
Objective #1: Improve reach of brand content by increasing paid support and adjusting targeting mea…
NBC News: Election Confessions
Tell us what you really think. What are your thoughts on the presidential candidates? How do you fe…
Not Safe For Daytime
NOT SAFE FOR DAYTIME is an edgy new series of digital videos on Youtube that highlights and promote…
winner
Olympics News Lab at Google
During the Olympics, a few stories are recycled over and again. But, according to the 300 million d…
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
ChallengePatrón enjoys tremendous brand equity and dominates the ultra-premium tequila market — 7 o…
Queen Sugar
Queen Sugar is a, "sweeping family drama series that explores the intricacies and nuances of family…
Rock The Troops
To drive engagement and social conversation around Rock The Troops, and raise tune-in to the premie…
Shoes So Fresh
The purpose of this integrated campaign was to increase brand awareness, familiarity and social eng…
Silicon Valley Season 3: Digital World Building
To continue endearing Silicon Valley to a set of influential, tech-savvy fans, HBO used a variety o…
Skype Hearthstone Academy
Skype challenged 1000heads to engage the social community in a way that would encourage them to act…
finalist
Starbucks Brings the #GoldLife to Millions of Customers
In January 2016, Starbucks had one of the best loyalty programs in the world. Eleven million member…
Starbucks Holiday Red Cups Return
In a particularly fragmented holiday season, Starbucks wanted to generate and sustain excitement fo…
finalist
audience honor
Swiss Army Man "Meet Your Best Friend Manny"
Swiss Army Man is more than a film about a farting corpse, it's a coming-of-age film about friendsh…
THE 70TH ANNUAL TONY AWARDS: A BOUNDARY BREAKING INTEGRATED ONLINE EXPERIENCE
To celebrate the 70th anniversary of the Tony Awards®, we wanted to pay tribute to an incredibly ri…
The Citi Double Cash Card Means What It Says Campaign
In 2014, we launched the new Citi Double Cash card with creative work that clearly communicated a n…
The Real Housewives Awards
Since 2016 was an election year, Bravo Digital decided to put a political spin on our third annual …
Transforming the Course with Microsoft Cloud
Microsoft wanted to showcase how the use of their Cloud offering can help businesses be more effici…
United Airlines “Team Behind the Team” Olympics Campaign
United has been a sponsor of the United States Olympic Committee for 35 years. But we're more than …
Viralocity
Comedy Central's VIRALOCITY is a custom short-form franchise created by our team to comment on the …
Volkswagen Launches #VWadventure
Volkswagen and Rooftop Agency had two opposing business challenges;Find a new audience for an exist…
WWE SmackDown Live Premiere and WWE Draft
With more than 895 episodes, WWE SmackDown has been a staple of sports-entertainment primetime tele…
WWE WrestleMania 32
WWE WrestleMania is the premiere annual event for World Wrestling Entertainment (WWE), bringing hun…
We the Voters: 20 Films for the People
We the Voters is a groundbreaking social impact and web campaign designed to inform, inspire and ac…
World Polio Day
Rotary International launched its 4th annual World Polio Day campaign with one goal in mind: to cre…
Xbox Elite Controller Campaign
Drive increased purchase intent and positive sentiment around the Xbox Elite controller during the …
You think it's an easy job to win trophies? feat. José Mourinho - Top Eleven
The start of the new soccer season saw José Mourinho take on his latest challenge. As the new mana…
eBay Holiday 2016
Drive consideration of eBay as a holiday shopping destination by positioning it as the place for i…
‘The Most Frustrating Chore’ Goes Viral
In May 2016, FoldiMate, a startup based in Sunnyvale, Calif., reached out to UPRAISE with a single …