ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards

Countdown to Christmas 2016

Entered in Multi-Platform Campaign

About this entry

Reinvigorate our audience of W25-54 that Hallmark Channel is back with a packed schedule of movies this Christmas.

Position Hallmark Channel as the prime destination for Christmas to view content with family and friends.

Why does this entry deserve to win?

A comprehensive social media year-long campaign that covered the following:

Live-event support: Coverage of live events on Facebook, Twitter, Instagram and Snapchat. Custom Snapchat filters were also created for each event.

Social Content: Capitalize on trending hashtags and content such as branded mages, videos, gifs, memes, motion posters, Countdown to Christmas posts and holiday recipes throughout the season to engage the audience and keep Hallmark Channel top-of-mind.

Giveaways: Giveaways with signed posters/books /scripts from the film. Also partnered with Hallmark Cards to do a 35-package Hallmark Keepsake ornament and Hallmark Christmas tree seasonal giveaway, which performed well.

Social Interactions: Holiday social media experiences such as Season Your Selfie with festive filters, A Most Wonderful Mantelpiece for Christmas to customize your family photo and mantelpiece, Fan Favorite Top 10 list of romantic couples from Christmas films, the Thanksgiving and 12 Days of Christmas stunts resonated well with our audience and had a lot of engagement.

Results

•Total social media impressions grew by more than 50% compared to last year

•Engagement was up nearly 75%

•Organic views were up 190% YAG

•Twitter had 13% increase in active contributors helping to grow total tweets up 43%.

•Instagram grew 85% with 42% more engagement

•Crown Media had the highest ever impressions, total engagements and video views for Christmas

•Crown Media broke ratings records every weekend!

Media

Video for Countdown to Christmas 2016

Produced by

Crown Media Family Networks

Links

Entry Credits