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Special Project

Special Project
From the 9th Annual Shorty Awards

Not Safe For Daytime

Entered in Multi-Platform Campaign


NOT SAFE FOR DAYTIME is an edgy new series of digital videos on Youtube that highlights and promotes CBS Daytime's popular programs. The webisodes include inventive original skits, pop culture parodies and viral video spoofs, and feature stars from CBS Daytime's #1 lineup, "Let's Make a Deal," "The Price is Right," "The Young and the Restless," "The Bold and the Beautiful" and "The Talk."

Strategy and Execution

NOT SAFE FOR DAYTIME was uploaded to the CBS Daytime YouTube channel and shared across all CBS Daytime social channels including show pages for Let's Make A Deal, The Price is Right, The Young and The Restless, The Bold and The Beautiful and The Talk. The webisodes were shared across Facebook, Twitter and Instagram over a 3 month period to highlight and promote our lineup. Talent was also asked to share across their social platforms. All of our talent and social channels combined have a reach of over 28 million people.


Not Safe For Daytime generated +6.8M views across Facebook and YouTube. We gained over 26,000 total followers for CBS Daytime branded accounts across Facebook, Youtube, Twitter and Instagram during this 3 month promotional campaign and exceeded our expectation by close to 2 million total views. The response from our fans was overwhelmingly positive and therefore it successfully met our team's objective to reward our viewers with unique content as a thank you for their longstanding viewership.


Video for Not Safe For Daytime

Entrant Company / Organization Name

CBS Entertainment/CBS Daytime


Entry Credits