ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards

Not Safe For Daytime

Entered in Multi-Platform Campaign

About this entry

NOT SAFE FOR DAYTIME is an edgy new series of digital videos on Youtube that highlights and promotes CBS Daytime's popular programs. The webisodes include inventive original skits, pop culture parodies and viral video spoofs, and feature stars from CBS Daytime's #1 lineup, "Let's Make a Deal," "The Price is Right," "The Young and the Restless," "The Bold and the Beautiful" and "The Talk."

Why does this entry deserve to win?

NOT SAFE FOR DAYTIME was uploaded to the CBS Daytime YouTube channel and shared across all CBS Daytime social channels including show pages for Let's Make A Deal, The Price is Right, The Young and The Restless, The Bold and The Beautiful and The Talk. The webisodes were shared across Facebook, Twitter and Instagram over a 3 month period to highlight and promote our lineup. Talent was also asked to share across their social platforms. All of our talent and social channels combined have a reach of over 28 million people.

Results

Not Safe For Daytime generated +6.8M views across Facebook and YouTube. We gained over 26,000 total followers for CBS Daytime branded accounts across Facebook, Youtube, Twitter and Instagram during this 3 month promotional campaign and exceeded our expectation by close to 2 million total views. The response from our fans was overwhelmingly positive and therefore it successfully met our team's objective to reward our viewers with unique content as a thank you for their longstanding viewership.

Media

Video for Not Safe For Daytime

Produced by

CBS Entertainment/CBS Daytime

Links

Entry Credits