ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

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Environment

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Health & Wellness

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Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

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Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

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Gamification

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Integrated Experiences

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Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

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Partnership Team

PR Team

Production Team

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Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards

The Real Housewives Awards

Entered in Multi-Platform Campaign

About this entry

Since 2016 was an election year, Bravo Digital decided to put a political spin on our third annual "The Real Housewives Awards" and honor the most unforgettable and buzziest moments from Bravo's most popular franchise. The categories got a presidential makeover and ranged from "Secretary of Shade" to "Speaker of the Housewives" to "Plastic Surgeon General." Fans could vote in all 10 categories on a special interactive microsite where they could also check out their favorite candidate's stance on hot button topics (like how the 'Wives manage to stay fiscally responsible and fabulous).

Why does this entry deserve to win?

There were multiple 360 experiences on Bravo's digital, social and linear platforms, all of which were grounded in our Real Housewives Awards hub. The microsite was filled with video montages of buzzy moments, relevant articles from the site, and interviews with the nominated Housewives. There was a social activation across the Housewives franchise, and the nominees took to social media to beg and plead with their fans to vote. Some of the Real Housewives also filmed videos talking about why they wanted to win. Those videos, along with all other content surrounding the awards, were pushed out across our social media platforms. The RHAs culminated in a special on-air Watch What Happens Live episode, where Andy Cohen presented the winner of the President category with their award.

Results

We drove 37% more votes than we did for the 2015 Real Housewives Awards and 50% more page views. We tripled our engagement year over year when users voted in multiple categories (versus voting in only one category). 49% of the people who voted were first-time visitors to Bravotv.com.

Media

Produced by

Bravo Digital

Link