ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards

eBay Holiday 2016

Entered in Multi-Platform Campaign

About this entry

Drive consideration of eBay as a holiday shopping destination by positioning it as the place for inspiration in giving thoughtful gifts.

Why does this entry deserve to win?

Around the holidays, every brand creates gift guides. So rather than blend in with the crowd, we helped eBay stand out through fun and interactive ways to inspire more thoughtful gifts this holiday season across several social channels.

We hacked Instagram, using tags and multiple profiles to create a personality quiz, bringing users through an immersive journey to find the profile that matched an archetype for the person on their list. In the end, they found a profile filled with shoppable gifts. We translated this to Facebook Canvas, pushing the boundaries by utilizing the ability to link multiple Canvas units for a more interactive and innovative experience. And to bring the activation to life on Twitter, we served playful content that cycled through intriguing questions about those on their shopping list, followed by hand selected gift suggestions to help users achieve the ultimate #GiftGoals.

Additionally, we partnered with influencers to offer viewers gifting stories and thought provoking questions to help them find a thoughtful gift through Facebook Live broadcasts.

Results

In a Facebook promoted content brand lift study, we saw a 4-point lift for Ad Recall. For Facebook Canvas, we received an engagement rate 50% higher than industry benchmark. On Instagram, the campaign inspired over 580k total reactions. And on Twitter, we beat the retail engagement rate benchmark by 141%.

Media

Video for eBay Holiday 2016

Produced by

Moment Studio, Deep Focus & Edelman, eBay

Links

Entry Credits