ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards

CNN 2016 Presidential Election

Entered in Multi-Platform Campaign

About this entry

Wherever you were in 2016, no matter the app or platform, CNN was there—from the first Facebook Live by a news organization to choose-your-own-adventure explainers on Kik. It was an action plan mapped out over 24 months, leading to 24 hours of non-stop, wall-to-wall coverage.

Why does this entry deserve to win?

It all began with #MyVote. In partnership with Instagram, Facebook and CA Technologies, CNN embarked on a nationwide tour utilizing a camper fully equipped for Facebook Lives and an Instagram booth.

We teamed up with photographer Nigel Parry to capture "moving portraits" of all 2016 Democratic and Republican candidates, which were created and shared exclusively on our Instagram account.

CNN pioneered the first Facebook Live of any organization in October 2015, from the Las Vegas debate. Dozens of talent across CNN joined to produce nearly 70 Lives over the two-week period. The conventions also marked the hard launch for CNN on Kik -- a US-centric messaging app with an average audience of 13-17 years.

Teaming up with CNNVR, our in-house virtual-reality team, we delivered Facebook users an exclusive virtual reality experience, bringing the user directly to the conventions.

A big part of our election goal was to reach the next generation of news consumers, and we did that by focusing on messaging apps like Snapchat, Kik and LINE.

One of the key highlights in our coverage during election season was securing the candidates for CNN Snapchat exclusive interviews, where candidates made their pitch to young voters on our Snapchat Discover channel.

CNN also went full-force on Snapchat Discover on Election Night to update readers with the latest vote count and news from polling places. Once there was a clear winner, we broke in again with a new tile: IT'S TRUMP.

On Election Day, more than 500,000 people tuned into a live chat with CNN Digital Politics on LINE.

We issued live updates and a choose-your-own-adventure around election issues and candidates on Facebook Messenger. Earlier in the year, during debate, we live-chatted the debate on Facebook Messenger.

On Election Day, we hosted 18 straight hours of Facebook Live, starting at 9 a.m. ET Tuesday morning and wrapping up 3 a.m. on Wednesday, totaling 39 Lives in total, with over 47.6 million Facebook Live views.

Working with correspondents, producers and CNN Air — the group that handles our drones — we broadcast live on Facebook from polling centers around the globe.

A lot of consumers saw CNN's election results on Twitter, Facebook, Instagram, Snapchat, LINE or Kik -- our primary platforms. But in New York City, all you had to do was look up.

In an unprecedented display, and through a lot of will and technology, CNN literally projected our key race calls on the side of the Empire State Building, seconds after they were made on air, and then streamed the view live on Facebook via three different cameras.

Twenty-five million views later, our Election Night Facebook Live was the biggest ever for CNN, and the 8th most popular Facebook Live in 2016.

In addition to Instagram, Facebook and Facebook Live projections, we were also live-tweeting key race alerts, updates and interactives on the road to 270. We reported over 150 real-time tweets, garnering over 300,000 interactions.

Results

CNN Digital broke all historical records with its largest global audience in history on Wednesday, November 9. CNN recorded its most trafficked day ever, serving 77 million global unique users with 483 million page views of content. Across our social platforms on election night alone, CNN also saw 83 million video starts and 29 million live streams— all-time records for those key metrics. On Facebook alone, that night, we saw a total of 171.7 million interactions, 169.7 million video views and 47.6 million Facebook Live views. CNN engaged with 5 million unique users across messaging apps including Kik, LINE and Facebook Messenger, and millions more on Snapchat Discover. In 24 hours, CNN's social team shattered records, challenged tradition and set a new bar for innovative social storytelling.

Media

Video for CNN 2016 Presidential Election

Produced by

CNN

Link

Entry Credits