ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards

Carnival Vista Cruise with Eh-Bee Family

Entered in Multi-Platform Campaign, Multi-Platform Campaign

About this entry

Partner with the Eh Bee Family to showcase the on-ship and off-ship offerings of Carnival Vista, increasing scale of Carnival Vista product content through their massive organic audience and expand Carnival's reach to an new very engaged audience. The Eh-Bee's were selected as they embody the "come as you are", "dance like nobodies watching" personality that is Canrival Cruise Line.

Why does this entry deserve to win?

Carnival partnered with the internet's most famous family, the Eh Bee's, to showcase everything Carnival Vista has to offer on ship as well as in it's European sailings. Each day, the Eh Bee Family sourced an activity from their followers on Snapchat to complete and share with their audience. This was a mixture of on-ship and off-ship (excursion) content.The activity options will be carefully coordinated, as we go from cruising to port, and will reflect certain features & activities available in the morning and at night.

This partnership extended across multiple platforms, with content on Snapchat, Facebook, Instagram and Youtube.

The content was meant to authentically show the Carnival Vista experience as a family and all the fun that is a Carnival Cruise. It was very clear through the content that the family had a truly amazing vacation, as they produced WAY more content than was cotnracted.

Results

Performance & Earned Media:

  • 4.4 Million Total Views
  • 560K Total "Likes" on FB
  • 486K Total "Likes" on IG
  • 11.7K Total Engagements on YouTube
  • 3.2M minutes watched (6.2 years)
  • Exceeded forecasted view expectations by over 250%.
  • 7 value-added YT Videos
  • 300+ SnapChat Videos*contracted for 8-10*
  • High exposure with Eh Bee family like-minded, family focused audience.
  • Access to large international audience in key European markets. Eh Bee Family audience is 23% Italian .Building consideration and advocacy within these relatively untapped markets.
  • 96% Positive Sentiment across social engagements and YouTube engagement.
  • 436.9K+ Total likes across FB, IG & YT
  • 6.9M+ total video videws on Facebook & Youtube
  • 27.6M+ total Snapchat Views
  • Media

    Video for Carnival Vista Cruise with Eh-Bee Family

    Produced by

    Carnival Cruise Line, Arnold Worldwide

    Links