Partner with the Eh Bee Family to showcase the on-ship and off-ship offerings of Carnival Vista, increasing scale of Carnival Vista product content through their massive organic audience and expand Carnival's reach to an new very engaged audience. The Eh-Bee's were selected as they embody the "come as you are", "dance like nobodies watching" personality that is Canrival Cruise Line.
Carnival partnered with the internet's most famous family, the Eh Bee's, to showcase everything Carnival Vista has to offer on ship as well as in it's European sailings. Each day, the Eh Bee Family sourced an activity from their followers on Snapchat to complete and share with their audience. This was a mixture of on-ship and off-ship (excursion) content.The activity options will be carefully coordinated, as we go from cruising to port, and will reflect certain features & activities available in the morning and at night.
This partnership extended across multiple platforms, with content on Snapchat, Facebook, Instagram and Youtube.
The content was meant to authentically show the Carnival Vista experience as a family and all the fun that is a Carnival Cruise. It was very clear through the content that the family had a truly amazing vacation, as they produced WAY more content than was cotnracted.
Performance & Earned Media: