THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 9th Annual Shorty Awards Best Influencer and Celebrity Multi-Platform Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign. Integrations may include takeovers, partnerships, or sponsorships, among others.

See previous winners and honorees here.

Nominees

Game Day Delivered (with a little help from Golden Tate)
In celebration of the biggest launch in Shipt history plus a new partnership with Meijer, a well-lo…
2016 Chegg Music 101
Chegg, the leading students-first connected learning platform, makes higher education more affordab…
2016 H1Z1 Invitational & Road to TwitchCon
H1Z1 is a single-elimination, massive online shooter that pits players against each other in an all…
finalist
bronze honor
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music and our 2016 social talent campaign s…
finalist
gold honor
audience honor
23 Ways
After waking up and logging into Facebook to uncover the horrific shooting of Philando Castile, Mic…
A Star-Studded Affair: The Dogfluencer Steak Dinner
How do you market a dog bed? There are thousands of them already on shelves. Not to mention, it's a…
BANK OF AMERICA CASH REWARDS CREDIT CARD – ERIN AND BEN NAPIER
Bank of America customers can make everyday spending more rewarding with the BankAmericard Cash Rew…
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million…
Carnival Vista Cruise with Eh-Bee Family
Partner with the Eh Bee Family to showcase the on-ship and off-ship offerings of Carnival Vista, in…
Celebrity Cruises - #DestinationDemi Concert Experience
Celebrity Cruises strives to create one of a kind, best in class experiences for guests. In 2016 Ce…
finalist
Central Intelligence - Lie Detector Test
Warner Brothers and Viacom Velocity teamed up to celebrate one of the biggest comedies of the summ…
Creating Consumer Relevancy with #MyWalgreensApp
The #MyWalgreensApp campaign was charged with communicating that the award-winning Walgreens mobile…
Desafios - Chá Digitau
Itaú Bank, the largest privately-held financial institution in Latin America, has traditionally bee…
DreamWorks Animation - Trolls Digital Marketing
Our team at DreamWorks Animation introduced the world of the Trolls to a brand-new audience using a…
Grav3yardgirl x tarte Collection
tarte cosmetics partnered with larger-than-life personality, Bunny Meyer, or 'grav3yardgirl' as she…
Hairspray Live! Influencer Spectacle
NBC Entertainment Marketing tasked Digital Media Management with creating a social influencer campa…
London Has Fallen Influencer Activation
To maximize buzz and awareness around the theatrical release of London Has Fallen among thrill-seek…
M&M’S 2016 Flavor Vote
For 75 years, M&M'S has been the People's Chocolate, and for the first time in its history, the bra…
Macy's Holiday Shorts
American Rag, a fashion brand for millennials available exclusively at Macy's, wanted to drive awar…
Major Keys
Since Get Schooled was founded in 2010, it has been part of a broader coalition that has helped to…
finalist
NYFW Catwalk to Sidewalk Multiplatform Campaign
Capturing the energy of NYC and looks inspired by the runway, Maybelline's Catwalk to Sidewalk mult…
Reddi-wip Share The Joy
Reddi-wip's goal was to become more top-of-mind for consumers, increase usage occasions by connecti…
winner
Ryan Reynolds IS Deadpool
Deadpool electrified a genre, shocked Hollywood, and broke box office, Digital and Blu-ray/DVD reco…
SquareTrade Labs Surf Tests the iPhone 7
Our iPhone surf video featuring Kai Lenny, embodies SquareTrade's creative spin on testing device d…
finalist
silver honor
The Big Thank You
Dunkin' Donuts has a long history of professional sports sponsorships, partnering with teams like t…
The Deleted: 8 Days of The Deleted
Our goal was to eventize launch and build awareness around Fullscreen's original series, The Delete…
The We Know Game Show Ep. 1 ft. DJ Khaled & Billi / Episode 2 ft. Antonio Brown, DJ Khaled, Guest
Our objective was to create an integrated campaign that differentiated Champs Sports from their com…
Viralocity
Comedy Central's VIRALOCITY is a custom short-form franchise created by our team to comment on the …
essence cosmetics: a genuine approach to influencer marketing
Wondersauce was tasked with making one of Europe's top value cosmetics brands a success in North Am…