We the Voters is a groundbreaking social impact and web campaign designed to inform, inspire and activate voters nationwide with fresh perspectives on the subjects of democracy, elections, and the U.S. governance in a new, accessible, non-partisan format.
We the Voters leveraged 60+ digital platforms and social media channels to connect low information voters to essential resources through original short films containing recognizable talent like Anabelle Acosta, Tom Arnold, Mario Cantone, Rosario Dawson, Grace Helbig, Josh Horowitz, Richard Kind, Joshua Malina, Charlotte McKinney, Ingrid Nilsen, Ana Ortiz, Harold Perrineau and Analeigh Tipton. PBS Education disseminated over 50 lesson plans and materials for the classroom. Lastly, we created a dedicated website and mobile app to make the films available to all free of charge.
We the Voters reached over 18 million people within 3 months of launch! More importantly, the films continue to provide fact-based, non-partisan information to help lead informed discussions on issues brought up as the new U.S. administration takes office.