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Special Project

Special Project
From the 9th Annual Shorty Awards

ThinkPad Torture Test: Facebook Live

Entered in Facebook Live


The Lenovo ThinkPad X1 Yoga is the one of the most durable laptops out there. But just how durable? As an extension of our longform video featuring Rahzel, we held a live torture session on Facebook, just in time for Halloween. The purpose of this was to show the ThinkPad going through extreme torture tests in real time.

Strategy and Execution

With the help of our live audience, we put our ThinkPad X1 Yoga Laptop through several rounds of torture.In each scenario, the audience got to vote on which method of torture the ThinkPad would endure.Once the voting was in, we chose the method with the highest vote and got to work on the ThinkPad to prove its durability. We broadcasted it all on Facebook Live, with the final video staying live on the timeline for our audience to share and view as they wished.


In the end, we used 3 laptops and 8 forms of torture to reach over 550 thousand Facebookers with over 22 thousand comments and shares.


Video for ThinkPad Torture Test: Facebook Live

Entrant Company / Organization Name

Erwin Penland, Lenovo


Entry Credits