The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 9th Annual Shorty Awards

NBC News: Decision 2016

Finalist in Facebook Live

Entered in News & Media


For NBC News' election day coverage on social platforms, we had several objectives:

Strategy and Execution

Since our goal was to provide quick and short, yet highly-informative news in new formats (in a crowded space), we had to cut through the noise and devise a plan that would get news out in the fastest way possible.

To make sure we could be in as many platforms and places as possible, we coordinated real-time programming across multiple talent, locations, pages and broadcast methods, in a hyper-fast environment. We also organically drove consumption of this content with out any use of paid/boosting.

We worked across multiple states in the US to get perspectives from voting locations throughout the country and provided unique perspectives throughout the night's event.



Video for NBC News: Decision 2016

Entrant Company / Organization Name

NBC News Digital


Entry Credits