13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

NBC News: Decision 2016

Finalist in Facebook Live

Entered in News & Media

About this entry

For NBC News' election day coverage on social platforms, we had several objectives:

Why does this entry deserve to win?

Since our goal was to provide quick and short, yet highly-informative news in new formats (in a crowded space), we had to cut through the noise and devise a plan that would get news out in the fastest way possible.

To make sure we could be in as many platforms and places as possible, we coordinated real-time programming across multiple talent, locations, pages and broadcast methods, in a hyper-fast environment. We also organically drove consumption of this content with out any use of paid/boosting.

We worked across multiple states in the US to get perspectives from voting locations throughout the country and provided unique perspectives throughout the night's event.



Video for NBC News: Decision 2016

Produced by

NBC News Digital


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!