THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best use of Live Streaming Video

This award honors the most effective and creative use of live streaming video by a brand, agency or organization. This award will recognize social media campaigns that incorporate live streaming video or overall brand presence on live video social media platforms such as Facebook Live, Periscope and Twitch. See previous winners and honorees here.

Winner

Live Streaming Video
winner
Drone Week
In a departure from last year's Periscope-based webcast, Droneweek 2016 was broadcast exclusively o…

Finalists

Live Streaming Video
finalist
gold honor
GOODFest
The Pixel phone launch introduced the best smartphone camera to ever hit the market. GOOD created G…
Live Streaming Video
finalist
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consume…
Live Streaming Video
finalist
LIVE: The Tale of the Merrier Carrier
During the 2016 holiday season Cricket Wireless needed a way to break through the marketing noise a…
Live Streaming Video
finalist
audience honor
Twitch Plays Nuketown
Every year, Activision releases a new installment of its hugely popular gaming franchise, Call of D…
Live Streaming Video
finalist
VMA All Access Cross-Platform Live Stream
Every year, MTV works to reinvent the fan experience during the highly anticipated Video Music Awar…

Nominees

Live Streaming Video
"She Loves Me" Live Stream
In 2015, producers Bonnie Comley and Stewart F. Lane launched BroadwayHD on a mission to promote a…
Live Streaming Video
#LiveFromLV
#LiveFromLV had two primary objectives:1 ) Awareness:Showcase Las Vegas, and MGM Resorts, as the ul…
Live Streaming Video
CATmageddon x Twitch Livestream: Gone Kitty Gone
Teens spend next to no time thinking about the effects of cigarette smoking, but the average teen s…
Live Streaming Video
Day of DOOM
On March 29th, 2016, four famous athletes, Rob Gronkowski, Chad "Ochocinco" Johnson, Thierry Henry,…
Live Streaming Video
Game of Thrones Red Carpet Facebook Live
In the true spirit of Game of Thrones, the series Facebook page has an epic following of nearly 20M…
Live Streaming Video
SMOSH Live!
This summer, DEFY Media's youth comedy brand SMOSH partnered with Wrigley's 5 Gum and Starcom World…
Live Streaming Video
Supporting American Icons with Macy’s Summer Vibes
Engaging Millennials to shop at Macy's continues to be an important focus for the retailer.For the …
Live Streaming Video
Tough Mudder: World’s Toughest Mudder – Live Stream
With a passionate community of more than 2.5 million craving more and more content, Tough Mudder's …
Live Streaming Video
WWE
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversie…