THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best in Entertainment

This award honors the social media efforts supporting the music, film, theater and all other facets of the entertainment industry. All segments of the entertainment industry are eligible for this award.

See previous winners and honorees here.

Winner

Entertainment
winner
Deadpool’s Global Domination
Deadpool electrified a genre, shocked Hollywood, and broke box office, Digital and Blu-ray/DVD reco…

Finalists

Entertainment
finalist
#NetflixSwap
In September 2015 Netflix was launched in France. Since then, its community and Netflix 'Original S…
Entertainment
finalist
Call of Duty®: Infinite Warfare - Snapchat Zombies Karaoke
Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of t…
Entertainment
finalist
John Wick 2
Having avenged his dog and won over audiences in his successful first run, John Wick returned bigge…
Entertainment
finalist
RINGS - TV Store Prank
The objective was to create an entertaining and highly sharable video to get people excited about t…
Entertainment
finalist
audience honor
storybooth.com
storybooth is an innovative new animated storytelling platform that collects real stories from youn…

Nominees

Entertainment
"She Loves Me" Live Stream
In 2015, producers Bonnie Comley and Stewart F. Lane launched BroadwayHD on a mission to promote a…
Entertainment
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and our multi-platform strategy str…
Entertainment
Doctor Who
The real stars of Doctor Who are Whovians– the fans of the show who always surprise and inspire us …
Entertainment
Hulu Hunk O'Lanterns
Lots of people love the shows on Hulu, but few people feel the same way about the brand. We needed …
Entertainment
JASON BOURNE - REMEMBER EVERYTHING
To celebrate the launch of the sequel of the original Jason Bourne trilogy, in theaters on July 29t…
Entertainment
London Has Fallen Influencer Activation
To maximize buzz and awareness around the theatrical release of London Has Fallen among thrill-seek…
Entertainment
Nashville Unplugged: Go Write Me
We believe entertainment is a fundamental human need, and nowhere is entertainment more spectacular…
Entertainment
Orphan Black
2016 marked a momentous year for Orphan Black fans with a 4th Season, an announcement that Season 5…
Entertainment
Star Trek: 50 Trekkin' Years
Lots of people love the shows on Hulu, but few people feel the same way about the brand. We needed …
Entertainment
Swiss Army Man "Meet Your Best Friend Manny"
Swiss Army Man is more than a film about a farting corpse, it's a coming-of-age film about friendsh…
Entertainment
The Hunt
Created by the same producers as the groundbreaking Planet Earth Series, The Hunt exposed viewers t…
Entertainment
Voltron
Bringing a fan favorite to life, especially one that debuted over thirty years ago, is never an eas…
Entertainment
WWE
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversie…