THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 9th Annual Shorty Awards Best in Entertainment

This award honors the social media efforts supporting the music, film, theater and all other facets of the entertainment industry. All segments of the entertainment industry are eligible for this award.

See previous winners and honorees here.

Winner

Entertainment
winner
Deadpool’s Global Domination
Deadpool electrified a genre, shocked Hollywood, and broke box office, Digital and Blu-ray/DVD reco…

Finalists

Entertainment
finalist
#NetflixSwap
In September 2015 Netflix was launched in France. Since then, its community and Netflix 'Original S…
Entertainment
finalist
Call of Duty®: Infinite Warfare - Snapchat Zombies Karaoke
Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of t…
Entertainment
finalist
John Wick 2
Having avenged his dog and won over audiences in his successful first run, John Wick returned bigge…
Entertainment
finalist
RINGS - TV Store Prank
The objective was to create an entertaining and highly sharable video to get people excited about t…
Entertainment
finalist
audience honor
storybooth.com
storybooth is an innovative new animated storytelling platform that collects real stories from youn…

Nominees

Entertainment
"She Loves Me" Live Stream
In 2015, producers Bonnie Comley and Stewart F. Lane launched BroadwayHD on a mission to promote a…
Entertainment
finalist
#NetflixSwap
In September 2015 Netflix was launched in France. Since then, its community and Netflix 'Original S…
Entertainment
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and our multi-platform strategy str…
Entertainment
finalist
Call of Duty®: Infinite Warfare - Snapchat Zombies Karaoke
Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of t…
Entertainment
winner
Deadpool’s Global Domination
Deadpool electrified a genre, shocked Hollywood, and broke box office, Digital and Blu-ray/DVD reco…
Entertainment
Doctor Who
The real stars of Doctor Who are Whovians– the fans of the show who always surprise and inspire us …
Entertainment
Hulu Hunk O'Lanterns
Lots of people love the shows on Hulu, but few people feel the same way about the brand. We needed …
Entertainment
JASON BOURNE - REMEMBER EVERYTHING
To celebrate the launch of the sequel of the original Jason Bourne trilogy, in theaters on July 29t…
Entertainment
finalist
John Wick 2
Having avenged his dog and won over audiences in his successful first run, John Wick returned bigge…
Entertainment
London Has Fallen Influencer Activation
To maximize buzz and awareness around the theatrical release of London Has Fallen among thrill-seek…
Entertainment
Nashville Unplugged: Go Write Me
We believe entertainment is a fundamental human need, and nowhere is entertainment more spectacular…
Entertainment
Orphan Black
2016 marked a momentous year for Orphan Black fans with a 4th Season, an announcement that Season 5…
Entertainment
finalist
RINGS - TV Store Prank
The objective was to create an entertaining and highly sharable video to get people excited about t…
Entertainment
Star Trek: 50 Trekkin' Years
Lots of people love the shows on Hulu, but few people feel the same way about the brand. We needed …
Entertainment
Swiss Army Man "Meet Your Best Friend Manny"
Swiss Army Man is more than a film about a farting corpse, it's a coming-of-age film about friendsh…
Entertainment
The Hunt
Created by the same producers as the groundbreaking Planet Earth Series, The Hunt exposed viewers t…
Entertainment
Voltron
Bringing a fan favorite to life, especially one that debuted over thirty years ago, is never an eas…
Entertainment
WWE
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversie…
Entertainment
finalist
audience honor
storybooth.com
storybooth is an innovative new animated storytelling platform that collects real stories from youn…