13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.


@Razer Instagram: For Gamers. By Gamers.
Our Instagram objective is simple; embody our company motto "For Gamers. By Gamers." We are a brand with an incredibly passionate community of gamers and we use our Instagram to highlight that culture. We do not outsource our social to a 3rd party as we believe that just as one uses social to express and highlight their passions as an individual, …
Insecure (HBO) Instagram Presence
When Issa Rae brought her incredible talent and unique voice to HBO with Insecure, it was clear that Instagram needed to become a key platform for the series.It would, of course, be the natural home for live event coverage, smart social content and customized activations. But in line with the series' authenticity, there was the opportunity to go f…
Lonely Planet Instagram: @lonelyplanet
As one of the world's best loved travel brands, in 2016 the aim of Lonely Planet's Instagram platform was to grow our presence by continuing to highlight exciting destinations in the world through the eyes of our contributors on the road, while increasing engagement with the traveller community and leveraging our ever-growing network of influencer…
Pinto the Burrito! (Jerry Media/Dos Toros Taqueria Instagram Campaign)
Jerry Media, the agency behind the comedy brand @fuckjerry, was tasked with creating a unique social mascot that spreads the word about the Dos Toros Taqueria chain- we brought our comedy expertise and rose to the challenge to create the most beloved Instagram burrito of all time: Pinto the Burrito.
Sigma Beauty Instagram (@SigmaBeauty)
Since its inception, Sigma Beauty has always been a social media-forward brand. In fact, the company got its momentous start on YouTube back in 2010 when a popular YouTube personality uploaded a review of an early Sigma Beauty brush set. Since that time, Sigma Beauty has maintained its status as one of the top social media beauty brands, with its …


@BarbieStyle Instagram Account
The @BarbieStyle Instagram account was created to highlight Barbie's influence in the fashion, art and culture space while celebrating Barbie as global icon in the digital age, mastering the art of Instagram.Beyond the typical customer and fan of Barbie--including parents, children and [email protected] delights a global audience with interests acro…
Airbnb on Instagram
Airbnb's brand purpose is to create a world where all 7 billion people can belong anywhere. When that purpose is brought to life on our Instagram, it translates into content that exemplifies this participatory mindset– a place where we can spark curiosity and showcase a transformative way to travel.At Airbnb, our editorial mission is to explore different wa…
Best Dating App - Bumble
The objective of our Instagram is to provide our users with relatable content that makes them laugh and think. We want to separate Bumble from the preconceived notions of dating apps being desperate, and instead want our platform to be a safe, kind, empowered and relevant place to meet new people. We started building brand awareness through memes and humoro…
Instagram Presence
Mickey Mouse’s Official Instagram
Oh boy! Mickey Mouse first entered the hearts of lifelong kids in 1928, and has since become a favorite character and beloved friend to millions. From onscreen to online to #IRL, Mickey has been everywhere in the world — except Instagram. In 2016, Disney tapped McBeard to introduce this iconic character to the platform's audience. The objective of the offic…
Nickelodeon Instagram Account
Instagram has quickly become one of the top teen destinations and Nickelodeon wanted to talk to their audience in a place where content consumption was at an all time high
Planned Parenthood Instagram
The overarching goal of all of Planned Parenthood's social media properties is to provide sex education that's medically accurate, health literate, theory-based, and engaging to our audiences. This directly translates to our work on Instagram, where the goal is to create visually engaging content that appeals to Instagram users while accomplishing our publi…
KTM, founded in 1953, is the largest European motorcycle manufacturer specialising in "Ready to Race" on and off road motorcycles. KTM has built a reputation for high-quality premium race ready machines suitable for street and off road race competition and recreation. With more than 260 World Championships and counting, the technology, design and performanc…
United Airlines #avgeek
United has been active on Instagram since December of 2012, and has worked since the start to find an identity that created interesting content while also integrating the brand, products, and logos. Initially United posted a wide range of content covering topics including events, sponsorships, photos of employees, and even behind-the-scene shots of its Netw…
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.Our WWE Digital and Social Media teams are comprised of a 50-person group of editors, producers, designers and photographers creating content for WWE's flagship website and App, WWE's hugely p…
Xbox Instagram
Elevate the Xbox Instagram aesthetic to visually represent the premium yet accessible quality of Xbox products as well as the brand as a whole. While the Xbox Instagram account had been enjoying relative success and increased growth over the past few years, we wanted to elevate the overall quality, increase product focus, and ultimately drive even faster an…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!