THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.

Winner

Instagram Presence
winner
Tillamook Instagram
Tillamook is an independent dairy cooperative from Oregon. For 108 years, Tillamook's farmer-owners…

Finalists

Instagram Presence
finalist
audience honor
@Razer Instagram: For Gamers. By Gamers.
Our Instagram objective is simple; embody our company motto "For Gamers. By Gamers." We are a brand…
Instagram Presence
finalist
Insecure (HBO) Instagram Presence
When Issa Rae brought her incredible talent and unique voice to HBO with Insecure, it was clear tha…
Instagram Presence
finalist
Lonely Planet Instagram: @lonelyplanet
As one of the world's best loved travel brands, in 2016 the aim of Lonely Planet's Instagram platfo…
Instagram Presence
finalist
Pinto the Burrito! (Jerry Media/Dos Toros Taqueria Instagram Campaign)
Jerry Media, the agency behind the comedy brand @fuckjerry, was tasked with creating a unique socia…
Instagram Presence
finalist
Sigma Beauty Instagram (@SigmaBeauty)
Since its inception, Sigma Beauty has always been a social media-forward brand. In fact, the compan…

Nominees

Instagram Presence
@BarbieStyle Instagram Account
The @BarbieStyle Instagram account was created to highlight Barbie's influence in the fashion, art …
Instagram Presence
Airbnb on Instagram
Airbnb's brand purpose is to create a world where all 7 billion people can belong anywhere. When th…
Instagram Presence
Best Dating App - Bumble
The objective of our Instagram is to provide our users with relatable content that makes them laugh…
Instagram Presence
Instagram Presence
Instagram Presence
Mickey Mouse’s Official Instagram
Oh boy! Mickey Mouse first entered the hearts of lifelong kids in 1928, and has since become a favo…
Instagram Presence
Nickelodeon Instagram Account
Instagram has quickly become one of the top teen destinations and Nickelodeon wanted to talk to the…
Instagram Presence
Planned Parenthood Instagram
The overarching goal of all of Planned Parenthood's social media properties is to provide sex educa…
Instagram Presence
RACING AHEAD OF THE HERD
KTM, founded in 1953, is the largest European motorcycle manufacturer specialising in "Ready to Rac…
Instagram Presence
United Airlines #avgeek
United has been active on Instagram since December of 2012, and has worked since the start to find …
Instagram Presence
WWE
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversie…
Instagram Presence
Xbox Instagram
Elevate the Xbox Instagram aesthetic to visually represent the premium yet accessible quality of Xb…