THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best use of Instagram

This award honors the best use of Instagram for a campaign, post or project. Describe how you integrated Instagram into your campaign, how it enhanced your message and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Winner

Instagram
winner
Project Harden
When adidas signed James Harden, basketball's most enigmatic star, interest in his new signature sh…

Finalists

Instagram
finalist
gold honor
Spotting “FedEx in the Wild” – Letting our Fans be Storytellers
When we initially launched our Instagram presence, it failed. We were the brand that was on Instagr…
Instagram
finalist
audience honor
#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
March 2016 - Sony Mobile France wanted to recruit followers and visibility on its new Instagram acc…
Instagram
finalist
68th Emmy Awards Boomerang Portraits
To celebrate the stars and the Emmy Awards in a beautiful new way. To make arresting, exciting port…
Instagram
finalist
Canon EOS M5 #TagYoureIt Instagram Campaign
In 2016, Canon launched the EOS M5 Digital Camera, the latest venture into the mirrorless camera ca…
Instagram
finalist
“Dear Maiah” | An Interactive Advice Instagram Show
In an era of increased ever more pervasive media fragmentation and ad blocking, it's increasingly h…
Instagram
finalist
“Your Move” | The First-Ever Instagram Dance School
In an era of increased ever more pervasive media fragmentation and ad blocking, it's increasingly h…

Nominees

Instagram
#MyVote Instagram Partnership with CA Technologies
CNN Politics invited fans to join them on a trip across the country. But not to follow the candidat…
Instagram
#TheRealDaytime - Best Use of Instagram
"The Real" hosts are changing their fans' lives one hashtag at a time. With an Instagram post using…
Instagram
'Alohilani Resort
With the grand opening set for 2017, 'Alohilani Resort was looking for a way to generate awareness …
Instagram
@TeamTarget
@TeamTarget is Target's team member Instagram channel. It's created by team members, for team membe…
Instagram
Accion Instagram
As a global nonprofit dedicated to creating a financially inclusive world that benefits the three b…
Instagram
Ash vs Evil Dead - Groovy Toy Time
We only want three things here at Ash vs Evil Dead: Look great, have fun, and show our fans a good …
Instagram
Bravo’s Top Chef Season 14
Season 14 was a whole new serving of Top Chef. For the first time, the Emmy-winning series brought …
Instagram
Knott's Berry Farm Bounty Hunter
Knott's Berry Farm launched its most immersive in-park experience ever with Ghost Town Alive, where…
Instagram
Order&Chaos Instagram
Located in South Baltimore, Order&Chaos Coffee is a bold coffee destination where java junkies, hun…
Instagram
Plantronics Active Fitness
Elevate the Plantronics story by developing a new, core narrative to help shift consumers' view of …
Instagram
Red Bull Rampage Behind-The-Scenes Instagram Story
Instagram
Save the Sea Scavenger Hunt
Cinépolis USA wanted to generate awareness about its brand through its social channels in an innova…
Instagram
Washington v Trump
With a few months before the US Presidential Election, there was a very real chance that Donald Tru…