THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 9th Annual Shorty Awards Best use of Instagram

This award honors the best use of Instagram for a campaign, post or project. Describe how you integrated Instagram into your campaign, how it enhanced your message and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Winner

Instagram
winner
Project Harden
When adidas signed James Harden, basketball's most enigmatic star, interest in his new signature sh…

Finalists

Instagram
finalist
gold honor
Spotting “FedEx in the Wild” – Letting our Fans be Storytellers
When we initially launched our Instagram presence, it failed. We were the brand that was on Instagr…
Instagram
finalist
audience honor
#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
March 2016 - Sony Mobile France wanted to recruit followers and visibility on its new Instagram acc…
Instagram
finalist
68th Emmy Awards Boomerang Portraits
To celebrate the stars and the Emmy Awards in a beautiful new way. To make arresting, exciting port…
Instagram
finalist
Canon EOS M5 #TagYoureIt Instagram Campaign
In 2016, Canon launched the EOS M5 Digital Camera, the latest venture into the mirrorless camera ca…
Instagram
finalist
“Dear Maiah” | An Interactive Advice Instagram Show
In an era of increased ever more pervasive media fragmentation and ad blocking, it's increasingly h…
Instagram
finalist
“Your Move” | The First-Ever Instagram Dance School
In an era of increased ever more pervasive media fragmentation and ad blocking, it's increasingly h…

Nominees

Instagram
#MyVote Instagram Partnership with CA Technologies
CNN Politics invited fans to join them on a trip across the country. But not to follow the candidat…
Instagram
#TheRealDaytime - Best Use of Instagram
"The Real" hosts are changing their fans' lives one hashtag at a time. With an Instagram post using…
Instagram
'Alohilani Resort
With the grand opening set for 2017, 'Alohilani Resort was looking for a way to generate awareness …
Instagram
@TeamTarget
@TeamTarget is Target's team member Instagram channel. It's created by team members, for team membe…
Instagram
Accion Instagram
As a global nonprofit dedicated to creating a financially inclusive world that benefits the three b…
Instagram
Ash vs Evil Dead - Groovy Toy Time
We only want three things here at Ash vs Evil Dead: Look great, have fun, and show our fans a good …
Instagram
Bravo’s Top Chef Season 14
Season 14 was a whole new serving of Top Chef. For the first time, the Emmy-winning series brought …
Instagram
Knott's Berry Farm Bounty Hunter
Knott's Berry Farm launched its most immersive in-park experience ever with Ghost Town Alive, where…
Instagram
Order&Chaos Instagram
Located in South Baltimore, Order&Chaos Coffee is a bold coffee destination where java junkies, hun…
Instagram
Plantronics Active Fitness
Elevate the Plantronics story by developing a new, core narrative to help shift consumers' view of …
Instagram
Red Bull Rampage Behind-The-Scenes Instagram Story
Instagram
Save the Sea Scavenger Hunt
Cinépolis USA wanted to generate awareness about its brand through its social channels in an innova…
Instagram
Washington v Trump
With a few months before the US Presidential Election, there was a very real chance that Donald Tru…