@TeamTarget is Target's team member Instagram channel. It's created by team members, for team members, but available for public viewing. Its mission? To leverage one of the retailer's greatest assets—the stories of 300,000+ team members—to show Target is a meaningful place to work. It shares slices of work life and snapshots of Target culture, and creates community using #WeAreTarget.
Team members are often asked what it's like to work here. @TeamTarget helps answer that question.
We believe the following tenets guide the content we share through @TeamTarget...
We are inclusive
We are family
We are empowered
We are leaders
These tenets come to life with images that show…
Peeks behind the scenes
Fun in the field
Being good corporate citizens
Team members at work + play
Teams + Target partners
Target across the global
Cultural/social moments through the Team Target lens
Where we work
Team members living our brand promise
Team Target is out in the world representing our brand. @TeamTarget can capture those moments in a powerful, visual way. Team Target is afforded unique opportunities. @TeamTarget can reflect that.
Our goal at the outset of this project was to share 1-2 original posts daily, five days a week, in line with Target's business and communications objectives. We've met that goal. We're on track to reach 5K followers by the end of March 2017 and 10K followers by end of January 2018.