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Special Project

Special Project
From the 9th Annual Shorty Awards


Entered in Instagram

About this entry

@TeamTarget is Target's team member Instagram channel. It's created by team members, for team members, but available for public viewing. Its mission? To leverage one of the retailer's greatest assets—the stories of 300,000+ team members—to show Target is a meaningful place to work. It shares slices of work life and snapshots of Target culture, and creates community using #WeAreTarget.

Why does this entry deserve to win?

Team members are often asked what it's like to work here. @TeamTarget helps answer that question.

We believe the following tenets guide the content we share through @TeamTarget...

We are inclusive

We are family

We are empowered

We are leaders

These tenets come to life with images that show…

Special events

Peeks behind the scenes

Fun in the field

Being good corporate citizens

Team members at work + play

Teams + Target partners

Target across the global

Cultural/social moments through the Team Target lens

Where we work

Team members living our brand promise

Team Target is out in the world representing our brand. @TeamTarget can capture those moments in a powerful, visual way. Team Target is afforded unique opportunities. @TeamTarget can reflect that.


Our goal at the outset of this project was to share 1-2 original posts daily, five days a week, in line with Target's business and communications objectives. We've met that goal. We're on track to reach 5K followers by the end of March 2017 and 10K followers by end of January 2018.


Entrant Company / Organization Name