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From the 9th Annual Shorty Awards

68th Emmy Awards Boomerang Portraits

Finalist in Instagram


To celebrate the stars and the Emmy Awards in a beautiful new way. To make arresting, exciting portraits of Emmy Award winners and presenters in near real-time, as a fresh method to catch the discerning eyes of television fans and spread the word about ABC's Emmy Awards telecast to our existing social media connections, their friends, and the TV-loving public via Instagram and Facebook.

Strategy and Execution

Create fun and exciting Boomerang portraits of winners and presenters backstage at the EMMYs, to bring this year's awards to life in a new way.

Plan backdrop and photography to be efficiently executed with Super A-Ok's array backstage on show night, so we could share to our Instagram and Facebook as quickly as possible.

Key features
– Using fascinating animation and dynamic, sometimes gravity-defying poses to shine new light on a prestigious brand, for social media fans old and new
– Adding an unexpected element of movement to traditional winner/presenter photo portraits
– Sharing campaign content exclusively to social channels – no other digital destinations


Top Facebook posts
Stranger Things cast – 6.9MM impressions, 4.8MM reach, 484k engagement
Shiri Appleby – 2.3 MM reach, 27.5k engagement
Regina King – 1.8MM reach, 82k engagement

Top Instagram posts
Stranger Things cast – 35k impressions, 32k reach, 2730 engagement
Game of Thrones – 23k impressions, 22k reach, 859 engagement
Mandy Moore – 133k impressions, 133k reach, 844 engagement

These portraits appeared in several stories via top online outlets like Entertainment Weekly, Refinery29, Vogue, etc.

EMMYs Social Performance
Instagram: 7.5MM people had 21MM interactions.
Facebook: 9MM people had 14MM interactions around the Emmys, up from 7MM people in 2015


Entrant Company / Organization Name

Television Academy, Instagram, Super A-OK Inc.


Entry Credits