Located in South Baltimore, Order&Chaos Coffee is a bold coffee destination where java junkies, hungry neighbors and caffeinated creatives can get their fix. Owned by the co-founders of Planit, Baltimore's top communications, marketing and interactive agency, the 1,100-square-foot shop complete with floor-to-ceiling interior glass walls provides customers with a transparent view inside the agency's collaborative work environment.
Order&Chaos needed something more than just the typical buzz. Latte art is great, don't get us wrong, but we wanted to showcase more than just the coffee. We needed to create a feeling, a lifestyle that the community would get behind. One that they felt truly connected to. We had to create compelling content that physically brought people into our shop, drove sales and created loyalists who'd help spread positive awareness about Order&Chaos.
Goal(s):
Objectives:
We responded with a dynamic social push that connects followers to mouth-watering content and a seriously addictive graphic style. It's all centered around a logo that was specifically designed to bring the shop's creative culture to life wherever it goes.
To keep appetites healthy, we created a social framework consisting of elements like playful logo versioning, found photography, impromptu offers, and curated playlists. This range of digital treats allows Order&Chaos to consistently bring the artistic and collaborative energy of its shop to every follower.
Working closely with the owners of Order&Chaos, we established a budget, developed a platform-specific strategic plan and assigned hours for execution.
Through fun and colorful vector illustration and animation series, unexpected cameos from famous artists, musicians, and actors, and unpretentious coffee and espresso education, we aim to attract customers and followers with a creative thirst for more.
The doors to the coffee shop opened to the public in October 2016. In the following two and a half months, Order&Chaos' social presence saw the following success:
While other craft-coffee shops focus their attention on attracting coffee aficionados, we're dedicated to making Order&Chaos approachable to people who are looking for a jolt—whether it's caffeinated or what ignites a creative fire in someone.
