THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

See previous winners and honorees here.

Winner

Video
winner
Triumph the Insult Comic Dog Poops on the 2016 Presidential Election
Triumph the Insult Comic Dog took the 2016 Presidential Election by storm, giving the strangest pol…

Finalists

Video
finalist
Budweiser: Harry Caray's Last Call
Today more than ever, brands need to move at the speed of culture to stay relevant. But not every b…
Video
finalist
CONAN Remotes: Ride Along 2 with Kevin Hart and Ice Cube
CONAN fans love his Remotes – When Conan Roams Wild. These extended segments feature Conan and a fe…
Video
finalist
Could you forget everything you ever learnt?
Without education, where would you be today? Currently, 3.6 million refugee children have lost thei…
Video
finalist
Lost Recipes
McCormick's position as a market leader during the holiday season was being threatened by private l…
Video
finalist
audience honor
Stop Living the Dull Life
Conditioned by expensive razor brands to nurse blades for as long as possible, Dollar Shave Club ha…

Nominees

Video
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
Tillamook is an Oregon-based dairy cooperative of farmer-owners, who prioritize quality over profit…
Video
#StopThisMovie - Genocide in Burundi
On the 15th of November 2016, the FIDH (International Federation of Human Rights) launched #StopThi…
Video
#feelgoods
The objective of the #feelgoods campaign video was to introduce the benefits of a2 milk to an audie…
Video
Activision Launches Innovative Multi-Platform Reveal Campaign for Destiny: Rise of Iron
In order to drive pre-orders of the latest expansion in the popular Destiny video game series, Acti…
Video
Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare
To reveal the long-awaited installment of the $10B Call of Duty franchise: Infinite Warfare, Activi…
Video
Anthem of Us
The objective of this production was to create a counter-narrative to the story that the public has…
Video
Bayram Olsun
We wanted to make especially younger population feel responsible from the eroding bairam (religious…
Video
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million…
Video
Call of Duty: Infinite Warfare “Zombies in Spaceland” – Unleashing a Global Zombie Outbreak through
Activision sought to engage fans and create a cultural conversation around Call of Duty: Infinite W…
Video
Carnival Vista Effect - 360 Video with Zach King
Give consumers a one-of-a-kind tour of the all-new Carnival Vista by developing and designing a tru…
Video
Char-Broil Videos: Frame By Frame BBQ Stop Motion Series
In 2016, Char-Broil hired McBeard to create a month-long social video campaign to increase brand re…
Video
DIY Videos to #LiveLifeOutside
TruGreen believes that life is best enjoyed outside. We wanted to help our audience achieve this go…
Video
Dear Parenthood
This video is part of our integrated marketing campaign, "Dear Excuses." This campaign includes exe…
Video
Follow Your TART
In the crowded world of candy, SweeTARTS sought relevance among millennials. Our challenge was to c…
Video
Harley-Davidson: The Comeback Chapter
Every day, 22 veterans take their own life – many of whom suffer from Post-Traumatic Stress Disorde…
Video
Hometown Hero
As a product of Prince George's County, Maryland and the biggest success story in recent years, we …
Video
How Chick-fil-A promoted Catering with a Hosting Handbook
Chick-fil-A offers a variety of catering menu items, sizes and pick-up options, making cooking and …
Video
Little Things LCFA
Lung cancer is the leading cause of cancer deaths - exceeding breast cancer, prostate cancer and co…
Video
MeWe: Join The Revolution #Not4Sale
Our objective for this video is to let the world know that MeWe is here to give people a fresh star…
Video
Money Doesn't Make it OK
Everyone remembers the social outcry after Zimbabwe's beloved Cecil the lion was shot and killed by…
Video
Nick Offerman's 'New Year's Eve'
• Drive consumer awareness and consideration of Lagavulin throughout the holiday season• Spark soci…
Video
One Turner for Batman V. Superman
As a highly anticipated release during the spring break movie season, Warner and DC Comics wanted e…
Video
Sleep Innovations "Found My Fit"
About the brand: Innocor is the leading manufacturer of memory foam and its flagship brand, Sleep I…
Video
Sonic Mania Infomercial
Generate awareness, buzz, and get people just plain jazzed for the Collector's Edition of SEGA's ne…
Video
Star Trek: 50 Trekkin' Years
Lots of people love the shows on Hulu, but few people feel the same way about the brand. We needed …
Video
The Jim Beam Apple Watch
In 2015, Jim Beam released Jim Beam Apple, a flavored line extension that quickly became the most s…
Video
Thrills, No Spills
Slurpee released a new sports bottle over winter and tasked us with selling 150,000 of them. That's…
Video
United By Difference in Garden City, KS by Modelo
In Garden City, Kansas, it's not where you come from but what you're made of that matters. In a tow…
Video
Untamed Adventures with Fairmont in Kenya
Our primary objective was to promote awareness of Fairmont Hotels & Resorts as an incredible safari…
Video
YARN
YARNs are tiny videos taken from movies, tv shows, and music videos. YARNs are used in social media…