Best use of Video in Social Media - Shorty Awards

4th Annual Shorty Social Good Awards Categories

Entries are now closed. Stay tuned for the finalist announcements in mid-October.

From the 9th Annual Shorty Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

See previous winners and honorees here.

Winner

Triumph the Insult Comic Dog Poops on the 2016 Presidential Election

Triumph the Insult Comic Dog took the 2016 Presidential Election by storm, giving the strangest political match up of the 21st century the coverage it deserved.Within the incredibly crowded landscape of political coverage of the 2016 Elections the challenge was how to break through the digital clutter and showcase Triumph's equal opportunity poo...

Finalists

Budweiser: Harry Caray's Last Call

Today more than ever, brands need to move at the speed of culture to stay relevant. But not every brand should insert itself into every trending topic. The challenge is finding one that is authentic to that brand, that audience, and that moment. It's not easy to find the perfect moment. But in October 2016, Budweiser did. Cubs fans had been wait...

CONAN Remotes: Ride Along 2 with Kevin Hart and Ice Cube

CONAN fans love his Remotes – When Conan Roams Wild. These extended segments feature Conan and a few of the CONAN staff members out on the streets, doing improv encounters with an unrehearsed public as Conan follows one of his quirky fascinations.Universal sought targeted promotion for Ride Along 2. Universal and Turner partnered to create a cus...

Could you forget everything you ever learnt?

Without education, where would you be today? Currently, 3.6 million refugee children have lost their homes and are out of school. We wanted to see what a world without education would look like. So, we convinced a group of ordinary people to let us hypnotise them, to find out how they would handle losing their reading, writing and counting skill...

McCormick's position as a market leader during the holiday season was being threatened by private label spice brands and lower cost competitors. To consumers, all spices provided the same benefit, and they didn't understand what a difference buying McCormick could make in the flavor of their holiday meals.McCormick makes the purest herbs and spi...

Stop Living the Dull Life

Conditioned by expensive razor brands to nurse blades for as long as possible, Dollar Shave Club has to remind its members that they can, and should, change their blades weekly for a better shave.The success metric was video view-time, with a challenge to see if we could get people to watch beyond :15, the optimal length for online video ads acc...

Nominees

Tillamook “Goodbye Big Food, Hello Real Food” Social Launch

Tillamook is an Oregon-based dairy cooperative of farmer-owners, who prioritize quality over profit to make the best cheese, ice cream, yogurt, sour cream and butter. In 2016, they set out to become champions for Real Food. To claim leadership, we needed to position Tillamook as a challenger and antidote to flawed, profit-driven, Big Food corporations. To...

#StopThisMovie - Genocide in Burundi

On the 15th of November 2016, the FIDH (International Federation of Human Rights) launched #StopThisMovie, a campaign designed to raise awareness among the general public and catch the attention of the United Nations concerning the situation in Burundi. Our challenge was to denounce through a social media campaign, centered around a shocking trailer, the ...

The objective of the #feelgoods campaign video was to introduce the benefits of a2 milk to an audience already dubious of milk and disrupt the essence of one of the world's most established CPG markets.As an unknown quantity in a crowded market with complex product benefits and the staggering growth of milk alternatives, multiple stories had to be told at...

Activision Launches Innovative Multi-Platform Reveal Campaign for Destiny: Rise of Iron

In order to drive pre-orders of the latest expansion in the popular Destiny video game series, Activision sought to create maximum awareness and engagement ahead of the game's highly-anticipated launch. Activision looked to digital media, including search marketing with a particular focus on social media to:- Bring consumers live action game trailers and ...

Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare

To reveal the long-awaited installment of the $10B Call of Duty franchise: Infinite Warfare, Activision infiltrated the best-selling game of 2015, Call of Duty: Black Ops III, to engage gamers directly with a special message in an interactive adventure like never before. Together with Resolution Media and OMD, Activision launched an integrated digital cam...

The objective of this production was to create a counter-narrative to the story that the public has become accustomed to hearing, that Detroit is a broken down city characterized by blight, poverty, and unemployment. In addition to dispelling the overwhelming belief that Detroit has nothing good to offer, our intention was not to take the popular route, w...

We wanted to make especially younger population feel responsible from the eroding bairam (religious feast) spirit and the most important part of it; remembering the elderly people and make them feel respected and happy. We want the target audience to feel elderly people's needs and expectations - especially the ones in the nursing homes - during the baira...

CSR2: Ultimate Racing Challenge

A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million downloads to date. Building off the success of the first instalment, the campaign's objective was to drive excitement and awareness for the sequel, re-engage players of the original CSR game title, while acquiring new players and driving game installs. Targ...

Call of Duty: Infinite Warfare “Zombies in Spaceland” – Unleashing a Global Zombie Outbreak through

Activision sought to engage fans and create a cultural conversation around Call of Duty: Infinite Warfare to drive game pre-orders and awareness among new audiences by leveraging the broad pop culture appeal of their newly revealed "Zombies in Spaceland" trailer. Showcasing new gameplay footage featuring the game's multi-player Zombie mode in fun and inno...

Carnival Vista Effect - 360 Video with Zach King

Give consumers a one-of-a-kind tour of the all-new Carnival Vista by developing and designing a truly dynamic and innovative 360 degree ship tour highlighting all of the new and differentiated features that Carnival Vista has to offer. By teaming up with internet legend and visual effect guru, Zach King, we were able to pair innovative technology with a...

Char-Broil Videos: Frame By Frame BBQ Stop Motion Series

In 2016, Char-Broil hired McBeard to create a month-long social video campaign to increase brand recognition and drive in-person sales across home improvement stores. McBeard aimed to leverage Char-Broil's new innovative products to redefine the concept of classic grilling. The goal was to drive impressions and clicks to product landing pages.

DIY Videos to #LiveLifeOutside

TruGreen believes that life is best enjoyed outside. We wanted to help our audience achieve this goal by giving our fans tips and tricks that will help them #LiveLifeOutside to the fullest. We aimed to capture our audience's attention and show them how TruGreen can be their partner in the lawn care world. We understand that not everyone cares about the sc...

Dear Parenthood

This video is part of our integrated marketing campaign, "Dear Excuses." This campaign includes executions over multiple SNHU marketing channels with a mobile-first mentality. The key message is focused on empowering people to move past the barriers that have prevented them from going back to school, and demonstrates how an online education from SNHU help...

Follow Your TART

In the crowded world of candy, SweeTARTS sought relevance among millennials. Our challenge was to create an ownable brand identity that would transcend SweeTARTS' reputation as a nostalgic filler candy.To stand out in the confection category, brands try to be as weird as possible. But often it's just weird for the sake of being weird. Without a strong ide...

Harley-Davidson: The Comeback Chapter

Every day, 22 veterans take their own life – many of whom suffer from Post-Traumatic Stress Disorder (PTSD). Harley-Davidson decided to try and change that narrative by positively impacting the lives of those who have served and reinforcing the importance of learning to ride safely, since anecdotal evidence shows that peer-to-peer activities such as motor...

As a product of Prince George's County, Maryland and the biggest success story in recent years, we highlighted how Hometown Hero, Kevin Durant, inspired James and his mother from within their community to dream fearlessly.The objective was to generate high social engagement in the form of video views, and brand awareness. In addition, AFI sought to streng...

How Chick-fil-A promoted Catering with a Hosting Handbook

Chick-fil-A offers a variety of catering menu items, sizes and pick-up options, making cooking and shopping for any event much simpler. While this is a great offering from Chick-fil-A, the popular QSR restaurant has faced two specific challenges when it comes to its catering service. First, four out of five people do not know that Chick-fil-A offers cater...

Little Things LCFA

Lung cancer is the leading cause of cancer deaths - exceeding breast cancer, prostate cancer and colorectal cancer combined – yet it remains significantly underfunded as a result of a lack of awareness. Two primary reasons contribute to issues with awareness:(1) Lung cancer has a PR problem. Some types of the cancer is directly associated with smoking and...

MeWe: Join The Revolution #Not4Sale

Our objective for this video is to let the world know that MeWe is here to give people a fresh start and lead the privacy revolution! MeWe is The Next-Gen Social Network disrupting the social media landscape. We are doing something so revolutionary, and so unheard of in the social media space - actually respecting our members by not tracking them, not sp...

Money Doesn't Make it OK

Everyone remembers the social outcry after Zimbabwe's beloved Cecil the lion was shot and killed by that dentist. So, Friends of Animals requested our help getting a law passed, that would make it much harder for these hunters to kill and keep their trophies.

Nick Offerman's 'New Year's Eve'

• Drive consumer awareness and consideration of Lagavulin throughout the holiday season• Spark social conversation and engagement by leveraging talent and culturally relevant content• Support sales during a key selling window

One Turner for Batman V. Superman

As a highly anticipated release during the spring break movie season, Warner and DC Comics wanted every possible social channel buzzing about Batman v Superman. Dozens of teasers, trailers, sneak peeks and special clips drove Warner Bros pre-release social campaign. How could Turner add new voices to the movie's social buzz? By asking some of Turner's tal...

Sleep Innovations "Found My Fit"

About the brand: Innocor is the leading manufacturer of memory foam and its flagship brand, Sleep Innovations, has more than 20 years of experience creating quality memory foam sleep products. As the originator of the mattress-in-a-box concept, the seasoned brand was looking to generate millennial-centric content to not only raise the brand's profile and ...

Sonic Mania Infomercial

Generate awareness, buzz, and get people just plain jazzed for the Collector's Edition of SEGA's new 2D adventure: Sonic Mania.

Star Trek: 50 Trekkin' Years

Lots of people love the shows on Hulu, but few people feel the same way about the brand. We needed to change people's perception. We had to show people that Hulu is a fellow TV, capable of making the viewing experience even better. That with Hulu, TV loved you back. So for the 50th anniversary of Star Trek, we set out to out-nerd the most devoted Trekkers...

The Jim Beam Apple Watch

In 2015, Jim Beam released Jim Beam Apple, a flavored line extension that quickly became the most successful line extension in Jim Beam's history, and the No. 2 innovation in the entire spirits industry during 2015. A year later, Jim Beam Apple sales continued to climb steadily, but like any new product, it still faced an awareness deficit compared to est...

Thrills, No Spills

Slurpee released a new sports bottle over winter and tasked us with selling 150,000 of them. That's 3.8 bottles per store, per day!They needed people to start talking about the bottle to keep sales hot and Slurpees cold. With an audience of 17 to 34 year olds who live in the moment and love new experiences, we had to make sure the content was fast paced, ...

United By Difference in Garden City, KS by Modelo

In Garden City, Kansas, it's not where you come from but what you're made of that matters. In a town of almost 30,000 people over a dozen of languages are spoken by residents from all over the world, making it a richly diverse community that comes together through shared values and a sense of united purpose. Here, diversity is a strength to be celebrated,...

Untamed Adventures with Fairmont in Kenya

Our primary objective was to promote awareness of Fairmont Hotels & Resorts as an incredible safari destination in Kenya. While our properties throughout North America are well known, most people don't associate the brand with a safari experience. These videos showcased the extraordinary sights and experiences found on an African safari with Fairmont and ...

YARNs are tiny videos taken from movies, tv shows, and music videos. YARNs are used in social media and chat to personalize and augment conversations.YARN is like GIPHY but on steroids.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

THE SHORTY SOCIAL GOOD AWARDS winners will be announced at the ceremony On NOVEMBER 14TH.