Best use of Video in Social Media - Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad

From the 9th Annual Shorty Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social media marketing campaign.

See previous winners and honorees here.

Winner

Triumph the Insult Comic Dog Poops on the 2016 Presidential Election

Triumph the Insult Comic Dog took the 2016 Presidential Election by storm, giving the strangest pol…

Finalists

Budweiser: Harry Caray's Last Call

Today more than ever, brands need to move at the speed of culture to stay relevant. But not every b…

CONAN Remotes: Ride Along 2 with Kevin Hart and Ice Cube

CONAN fans love his Remotes – When Conan Roams Wild. These extended segments feature Conan and a fe…

Could you forget everything you ever learnt?

Without education, where would you be today? Currently, 3.6 million refugee children have lost thei…

McCormick's position as a market leader during the holiday season was being threatened by private l…

Stop Living the Dull Life

Conditioned by expensive razor brands to nurse blades for as long as possible, Dollar Shave Club ha…

Nominees

Tillamook “Goodbye Big Food, Hello Real Food” Social Launch

Tillamook is an Oregon-based dairy cooperative of farmer-owners, who prioritize quality over profit…

#StopThisMovie - Genocide in Burundi

On the 15th of November 2016, the FIDH (International Federation of Human Rights) launched #StopThi…

The objective of the #feelgoods campaign video was to introduce the benefits of a2 milk to an audie…

Activision Launches Innovative Multi-Platform Reveal Campaign for Destiny: Rise of Iron

In order to drive pre-orders of the latest expansion in the popular Destiny video game series, Acti…

Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare

To reveal the long-awaited installment of the $10B Call of Duty franchise: Infinite Warfare, Activi…

The objective of this production was to create a counter-narrative to the story that the public has…

We wanted to make especially younger population feel responsible from the eroding bairam (religious…

Budweiser: Harry Caray's Last Call

Today more than ever, brands need to move at the speed of culture to stay relevant. But not every b…

CONAN Remotes: Ride Along 2 with Kevin Hart and Ice Cube

CONAN fans love his Remotes – When Conan Roams Wild. These extended segments feature Conan and a fe…

CSR2: Ultimate Racing Challenge

A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million…

Call of Duty: Infinite Warfare “Zombies in Spaceland” – Unleashing a Global Zombie Outbreak through

Activision sought to engage fans and create a cultural conversation around Call of Duty: Infinite W…

Carnival Vista Effect - 360 Video with Zach King

Give consumers a one-of-a-kind tour of the all-new Carnival Vista by developing and designing a tru…

Char-Broil Videos: Frame By Frame BBQ Stop Motion Series

In 2016, Char-Broil hired McBeard to create a month-long social video campaign to increase brand re…

Could you forget everything you ever learnt?

Without education, where would you be today? Currently, 3.6 million refugee children have lost thei…

DIY Videos to #LiveLifeOutside

TruGreen believes that life is best enjoyed outside. We wanted to help our audience achieve this go…

Dear Parenthood

This video is part of our integrated marketing campaign, "Dear Excuses." This campaign includes exe…

Follow Your TART

In the crowded world of candy, SweeTARTS sought relevance among millennials. Our challenge was to c…

Harley-Davidson: The Comeback Chapter

Every day, 22 veterans take their own life – many of whom suffer from Post-Traumatic Stress Disorde…

As a product of Prince George's County, Maryland and the biggest success story in recent years, we …

How Chick-fil-A promoted Catering with a Hosting Handbook

Chick-fil-A offers a variety of catering menu items, sizes and pick-up options, making cooking and …

Little Things LCFA

Lung cancer is the leading cause of cancer deaths - exceeding breast cancer, prostate cancer and co…

McCormick's position as a market leader during the holiday season was being threatened by private l…

MeWe: Join The Revolution #Not4Sale

Our objective for this video is to let the world know that MeWe is here to give people a fresh star…

Money Doesn't Make it OK

Everyone remembers the social outcry after Zimbabwe's beloved Cecil the lion was shot and killed by…

Nick Offerman's 'New Year's Eve'

• Drive consumer awareness and consideration of Lagavulin throughout the holiday season• Spark soci…

One Turner for Batman V. Superman

As a highly anticipated release during the spring break movie season, Warner and DC Comics wanted e…

Sleep Innovations "Found My Fit"

About the brand: Innocor is the leading manufacturer of memory foam and its flagship brand, Sleep I…

Sonic Mania Infomercial

Generate awareness, buzz, and get people just plain jazzed for the Collector's Edition of SEGA's ne…

Star Trek: 50 Trekkin' Years

Lots of people love the shows on Hulu, but few people feel the same way about the brand. We needed …

Stop Living the Dull Life

Conditioned by expensive razor brands to nurse blades for as long as possible, Dollar Shave Club ha…

The Jim Beam Apple Watch

In 2015, Jim Beam released Jim Beam Apple, a flavored line extension that quickly became the most s…

Thrills, No Spills

Slurpee released a new sports bottle over winter and tasked us with selling 150,000 of them. That's…

Triumph the Insult Comic Dog Poops on the 2016 Presidential Election

Triumph the Insult Comic Dog took the 2016 Presidential Election by storm, giving the strangest pol…

United By Difference in Garden City, KS by Modelo

In Garden City, Kansas, it's not where you come from but what you're made of that matters. In a tow…

Untamed Adventures with Fairmont in Kenya

Our primary objective was to promote awareness of Fairmont Hotels & Resorts as an incredible safari…

YARNs are tiny videos taken from movies, tv shows, and music videos. YARNs are used in social media…