THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 9th Annual Shorty Awards Best Social Good Campaign

This category honors a brand or non-profit's excellence in running a social good campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowd funding for a social good project and promoting philanthropic work.

Non-profits looking to submit their overall social media presence should enter Best in Non-Profit.

See previous winners and honorees here.

Nominees

Capital One’s #DefineYourDream Campaign
The #DefineYourDream campaign was born with the goal of showcasing the amazing things our customers…
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …
#CATmageddon
Most people don't spend a lot of time thinking about tobacco or its consequences, so truth is const…
#CushiontheFight: Mohawk Goes Pink to Support Susan G. Komen
Year after year, Mohawk Flooring supports Susan G. Komen and the fight against breast cancer via ou…
#MakeBigSmall
The Goldman Sachs 10,000 Small Businesses program (10KSB) helps small businesses create jobs …
#MoreThanMean 'Faces' Online Harassment of Women in Sports
Many U.S. women sports reporters are harassed, taunted or even threatened online just for doing the…
#MovingGesture
The question of migration is a major societal issue. A portion of the public opinion feels indiffer…
finalist
gold honor
#ReportHate
Founded in 1971, the Southern Poverty Law Center is a civil rights organization dedicated to fighti…
#SneakersforGood CSR Campaign
The #SneakersforGood campaign was aimed to use the global communication platform 'Laureus World Spo…
finalist
bronze honor
#StopThisMovie - Genocide in Burundi
On the 15th of November 2016, the FIDH (International Federation of Human Rights) launched #StopThi…
#TravelisLove by Condé Nast Traveler
#TravelisLove is a campaign launched against the "fear of the other". The initiative's objective is…
#WildForLife Campaign: Wildlife Crime Just Got Personal
The world is dealing with an unprecedented threat to wildlife; trafficking of wildlife products …
#WomenLead
#WomenLead was created with the purpose to break through the stereotypes that women face and enforc…
#kissandmakeup with tarte cosmetics
In today's world, cyber-bullying is all too common with 88% of students witnessing it every single …
AT&T's #Later Haters
The #LaterHaters campaign aims to increase constructive conversation about online "hating" while in…
Bayram Olsun
We wanted to make especially younger population feel responsible from the eroding bairam (religious…
Buy A Lady A Drink
750 million people around the globe lack access to clean water. This issue disproportionately affec…
Care Counts
Every day in America, thousands of kids miss school because they lack one simple thing: clean cloth…
Change Perspective
In the past several years, mobile video has exposed a decades old problem of police violence agains…
Citi & No Kid Hungry: Dine & Do Good
2016 marked the second year of Citi and No Kid Hungry partnership's fight to help end childhood hun…
Clorox: Purely Peru 360
Many millennials don't know much about bleach, but believe it is really strong, harsh and unsafe t…
Don't Buy Into Puppy Mills
More than two million adorable puppies are purchased annually online and in pet stores. Almost ever…
Donald Eres Un Pendejo
Ilegal Mezcal is from Oaxaca, Mexico which is very political and has a long tradition of protest st…
Dove Self-Esteem Project: #SpeakBeautiful Squad
The Dove Self-Esteem Project is on a mission. For over 10 years, Dove has been dedicated to deve…
GOODFest
The Pixel phone launch introduced the best smartphone camera to ever hit the market. GOOD created G…
Georgia Center for Child Advocacy #WeStandTogether Lip Sync Challenge
The mission of The Georgia Center for Child Advocacy (GCCA) is to champion the needs of sexually …
Getty Images and Jerome Jarre Summer Olympics 2016 Social Good Activation
Getty Images is the official photographer of the International Olympic Committee (IOC). Every year,…
Glad to Give
The Glad Products Company believes that communities are built around human connections and giving b…
HPE Living Progress: Creating a Better Future for All Through Tech
Hewlett Packard Enterprise (HPE) believes Information Technology has the power to change the wor…
Home for the #Pawlidayz
The holidays are a crucial time for both online and brick-and-mortar retailers. Zappos saw this as …
Kitten Bowl IV
Introduce W25-54Kitten Bowl fans to the next installment of this special event and bring awareness …
Letters to Gallipoli
Turkcell is a leading company in the field of communication and so it operates by the objective 'co…
Listen
Viacom is home to the world's premier entertainment brands that connect with audiences through comp…
winner
Major Keys
Since Get Schooled was founded in 2010, it has been part of a broader coalition that has helped to…
Meet the Spokespoon
How to you get busy "not-a-moment-to-spare" passersby to stop to think about hunger and homelessnes…
Muskaan by Himalaya
Himalaya Lip Care in partnership with Smile Train India initiated Muskaan – an initiative to suppor…
One Love Foundation’s #ThatsNotLove Campaign
The One Love Foundation, a non-profit that works to teach young people about the difference between…
Poverty is Sexist: One Woman’s Triumph over HIV
The ONE Campaign and Seeker partnered to develop a short-form virtual reality experience designed t…
Restroom For All
In early 2016, the conversation about LGBTQ rights was at a peak. North Carolina's "HB2" law or "th…
Stand with Malala
The National Geographic Channel wanted to drive viewership for their airing of He Named Me Malala a…
Supporting American Icons with Macy’s Summer Vibes
Engaging Millennials to shop at Macy's continues to be an important focus for the retailer.For the …
TV Doctors of America
Our goal was to increase awareness around the importance and lifesaving power of an annual check-up…
Teen Vogue’s #BLACKGIRLMAGIC Campaign with Amandla Stenberg
In celebration of Black History Month, Teen Vogue teamed up with its cover star, actress and youth …
The American Cancer Society’s Taboo #Th3Fight Launch
Most people know about the Black Eyed Peas. But what most people don't know is that one of the band…
finalist
The Erase Hunger Project
In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New …
finalist
silver honor
audience honor
The Future of Hate - Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against…
The Prancing Elites Project Season 2 | Prancify Your Profile to Promote Equality
The social media plan for The Prancing Elites Project Season 2 leaned heavily on a pro-social initi…
Travel for Good
At Travelocity we believe travel can change more than a person, it can change the world. So each ye…
Trojan Brand Condoms and MTV’s “Guide To” Series
1) Improve Millennial's condom perceptions and normalize condom usage to drive awareness of a large…
Untasty Dishes
Dirty water is deadly. It infiltrates the lives of over 663 million people every single day and kil…
finalist
Use Your Vote
The Use Your Vote campaign was launched for two simple reasons: to increase awareness around the im…
We Are America
Love Has No Labels was created with the mission to combat bias with love. Our campaigns are designe…
World Polio Day
Rotary International launched its 4th annual World Polio Day campaign with one goal in mind: to cre…
Would you stop if you saw this girl on the street? - A social experiment
UNICEF to show different treatments that society members have towards children from ordinary famili…