13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

The Erase Hunger Project

Finalist in Social Good Campaign

Silver Distinction in Social Activism

Entered in Health & Fitness, Non-Profit

About this entry

In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New York. So we decided to help change that.

Why does this entry deserve to win?

Introducing the Erase Hunger Project. A pop-up designed to be displayed at food fairs and open-air markets. Any place where people are hungry.

Made up of free packets of eating utensils, the pop-up invites people to grab one to eat their snack, lunch or dinner.

But that's not all. On the back of each packet is a card that instructs the same people to share with the hungry and homeless living on the street. The card lists the time and place when delicious food is given out at Crossroads Community, a local soup kitchen and food pantry.

After having the pop-up appear in open-air markets, parks and street fairs through New York City, we created a film about the project and posted it online. Plus, created social media postings to create buzz about our cause.


Over a four-month period, social engagement on Facebook increased 150%. Plus, we saw a 25% increase in people being fed at Crossroad Community. The project started to unite the community to help erase hunger.


Video for The Erase Hunger Project

Produced by

Saatchi & Saatchi Wellness, Crossroads Community


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!