13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Best in Non-Profit

This award honors the most effective and creative use of social media by a non-profit organization. For non-profit pricing, please email [email protected]

See previous winners and honorees here.


Most people don't spend a lot of time thinking about tobacco or its consequences, so truth is constantly trying to find a new way to tell an old story. We needed to connect smoking to something our audience cares about as much as themselves: their pets. 65% of U.S. households own a pet, which equates to 79.7 million homes. For our #CATmageddon cam…
The question of migration is a major societal issue. A portion of the public opinion feels indifferent to the oversimplification of the tragedies experienced by the migrants or is convinced by anxiety and rejection speeches that "the foreigner" is a problem and a threat. For the first time in France, La Cimade relies on a digital campaign for the …
#StopThisMovie - Genocide in Burundi
On the 15th of November 2016, the FIDH (International Federation of Human Rights) launched #StopThisMovie, a campaign designed to raise awareness among the general public and catch the attention of the United Nations concerning the situation in Burundi. Our challenge was to denounce through a social media campaign, centered around a shocking trail…
In anticipation of its 30th anniversary, the non-profit arts organization POV sought to elevate its brand and generate greater visibility for the contemporary social issues it highlights in its storytelling by leveraging a combination of social media platforms in 2016: Snapchat, Twitter, Facebook and email.POV is the longest-running independent do…
Venmo Micro Hack
Millennials are ditching cash and credit cards for digital payments, and they don't see donating to charities as an easy, everyday thing. We were challenged to raise millennial awareness and increase donations to clean water charity WATERisLIFE.


#BloombergConnects InstaMeets
At Bloomberg Philanthropies, we work to ensure better, longer lives for the greatest number of people. As an organization, we focus on creating lasting change in the areas of public health, environment, education, government innovation, and arts and culture. Through an arts initiative called Bloomberg Connects, we support technology – from mobile app…
Hofstra University hosted the first debate of the 2016 election cycle on September 26, becoming the only university ever to host three consecutive presidential debates. Originally designated an alternate site, Hofstra was pressed into service in July – giving us only nine weeks to prepare for an event for which campuses normally have 18 months. Our goal, as…
Harnessing the power of social media, specifically Facebook, #FREEAMERICA launched #MyPotential. The campaign shared diverse stories of the incarcerated, formerly incarcerated, prison workers and advocates that illustrate America's criminal justice policies. #MyPotential was an effort by #FREEAMERICA to create a break-through digital media moment around Ame…
Our motto is 'One Garden bringing together Neighbors, Commonwealth friends, and countless Angels.' The creation of the Queen Elizabeth II September 11th Garden, in the heart of Lower Manhattan, was prompted by a desire to honor and memorialize the 67 British victims of the attacks of September 11, 2001. Our mission of the Garden was expanded to include the …
AMAZE takes the awkward out of sex ed. Real info in fun, animated videos— published on YouTube— that give youth all the answers they actually want to know about sex, their body and relationships. AMAZE is a collaboration between experts in the field of sex education— Advocates for Youth, Answer and Youth Tech Health—to create an engaging, age-appropriate, …
Illustrators 4 Children
In September 2016, the world's leaders gathered at the United Nations in New York to discuss solutions to the global refugee and migrant crisis. One of UNICEF's main goals was to remind them that over half of the refugees in the world right now are children, and that this crisis is first and foremost a children's crisis.
Little Things LCFA
Lung cancer is the leading cause of cancer deaths - exceeding breast cancer, prostate cancer and colorectal cancer combined – yet it remains significantly underfunded as a result of a lack of awareness. Two primary reasons contribute to issues with awareness:(1) Lung cancer has a PR problem. Some types of the cancer is directly associated with smoking and t…
Meals on Wheels “America, Let’s Do Lunch” Volunteer Recruitment Campaign
Currently 1 in 6 seniors – 10 million - across America struggle with hunger and isolation. Meals on Wheels is the national organization that addresses these issues by leveraging nearly 2 million volunteers to deliver a meal and a friendly visit that enable millions of seniors to remain living in their own homes each year.With the number of seniors projected…
Money Doesn't Make it OK
Everyone remembers the social outcry after Zimbabwe's beloved Cecil the lion was shot and killed by that dentist. So, Friends of Animals requested our help getting a law passed, that would make it much harder for these hunters to kill and keep their trophies.
Nous Proches Aidants
"Nous, Proches Aidants" ("We, caregivers") is an interactive Web documentary combining caregiver and professional testimonies, that launched on November 6, on nousprochesaidants.com. In addition to information and testimonies, visitors can participate by sharing a textual, photographic, or video contribution. The platform offers an immersive and unique expe…
One Love Foundation’s #ThatsNotLove Campaign
The One Love Foundation, a non-profit that works to teach young people about the difference between healthy and unhealthy relationship behaviors as a way to end relationship abuse, set out to create short, digital videos under that educated people about emotional abuse. To do so, they created the #ThatsNotLove campaign as a way to highlight the grey areas b…
St. Jude #GivingTuesday 2016
Giving Tuesday, often referred to as #GivingTuesday for purposes of hashtag activism, is the Tuesday after Thanksgiving. Started in 2012 as a movement to create an international day of giving at the start of the holiday season, Giving Tuesday has grown exponentially year after year. Integrating naturally with our 13-year-old Thanks & Giving end-of-year cam…
St. Jude Childhood Cancer Awareness Month Campaign 2016
Our vision was to lead the conversation during September's Childhood Cancer Awareness Month (CCAM) in order to amplify the mission of St. Jude Children's Research Hospital and to elevate the brand. Our goal was to rally people behind St. Jude's mission to end childhood cancer by providing meaningful opportunities to engage with and support the cause — chief…
The Erase Hunger Project
In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New York. So we decided to help change that.
Think Like an Artist
The arts usually justify themselves on economic or 'aesthetic' grounds. This video series uses non-artist industry leaders to promote the idea that arts education in schools teaches more than aesthetics, it provides valuable life skills. Learning to think like an artist is central to contemporary success no matter the industry. Via this series (featuring D…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!