THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 9th Annual Shorty Awards

Nous Proches Aidants

Entered in Non-Profit, Long Form Video

Objectives

"Nous, Proches Aidants" ("We, caregivers") is an interactive Web documentary combining caregiver and professional testimonies, that launched on November 6, on nousprochesaidants.com. In addition to information and testimonies, visitors can participate by sharing a textual, photographic, or video contribution. The platform offers an immersive and unique experience to visitors, who can browse through relevant content of interest.

Strategy and Execution

Combined with the #NousProchesAidants hashtag, the campaign aims to help raise public awareness on the role of caregivers, as well as their realities and needs. This project also aims to promote resources available to caregivers for the elderly, everywhere in Quebec.


Media

Entrant Company / Organization Name

Wink Strategies, L'Appui pour les proches aidants d'ainés

Link